Lake of the Woods Brewing Co. to use water from its namesake, exclusively, with new brewery
Goal is to have new production facility brewing all of company's Canadian beer
Think of it as being a victim of your own success.
The Lake of the Woods Brewing Company in Kenora, Ont., has so much demand for its product, the brewery needs to increase its supply.
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"It's no secret," the Kenora-based brewery has been producing much of its beer in southern Ontario, while still using its own brewers and staff.
"We want to bring all of that production back home, which was always the intention, but, it's time and money and people. And, over the last couple of years especially, it's been a focus, of how do we get there."
"We have a lot of production that we instantly will be picking up from co-brewing to supplement what we've been brewing here in Kenora, what we've been brewing in Winnipeg, and then what Minnesota will brew as well."
Brewing and distilling
Manzie said beer is what the company is built on, but he also expects to branch into distilling in the near future.
"We've actually increased the population in Kenora, by recruiting from out [of town]," said Manzie, noting two brewers at the Kenora operation are originally from Nigeria and South Africa.
He said the new production brewery will employ about 24 staff when it is fully operational.
'So busy, and so well-received'
Manzie said Manitoba has always been important to Kenora for tourism, but also for beer.
"From our first fall, we've been exploring and working and playing in the Manitoba marketplace."
The company will expand its footprint in Manitoba, as the Lake of the Woods Brewing Company will be part of True North Square, which is adjacent to the MTS Centre and RBC Convention Centre in downtown Winnipeg.
Manzie said the beer at that tap area will be made on-site by a dedicated nano-brewery. The expectation is that site will open in September, in time for the NHL season.
"I can honestly say when we opened the doors on June 29, 2013, there was kind of a, 'Oh, what did we do', because it's been so busy, and so well received, and for that, we are very, very grateful."