Sudbury·Audio

Sudbury market reports higher traffic in 2016

The city made changes to the market's fee structure in May, looking to increase the number of vendors, and boost community participation. Fees for stalls were cut in half, and a more flexible structure was put in place to allow for occasional sellers.

City’s tourism manager credits interesting programming ideas for drawing more customers downtown

Chelmsford-based Beaulieu Farms is one of three or four farmers from the Sudbury area who participate in the seasonal farmers' market. Potential and previous vendors are invited to an open house at Tom Davies Square in Boardroom C-10 on Wednesday, December 14, between 5:30 p.m. and 7:30 p.m., to receive information and ask questions about the upcoming 2017 Market season. (Greater Sudbury Market/Facebook)

The final report won't be presented to city council until November, but Meredith Armstrong, the city's tourism manager said that she is "very pleased" with the attendance at the Sudbury market this summer.

"We know from the preliminary data that we did have more consumer traffic and more vendors involved this year than we did last year," Armstrong said.

The city made changes to the market's fee structure in May, looking to increase the number of vendors, and boost community participation. Fees for stalls were cut in half, and a more flexible structure was put in place to allow for occasional sellers. 

Armstrong thinks that some fresh faces behind the booths injected some life into the market, as well.

"The great thing is we had lots of new vendors, lot's of young entrepreneurs, new farmers, new culinary offerings, crafters, that kind of thing."

Armstrong also credits the city's marketing department with contributing interesting ideas.

"For instance, when graphic-con was on at the arena across the street, we made sure that vendors were aware," Armstrong said, "and we had vendors who were dressed up as their favourite cartoon or graphic novel character."

An official report on the 2016 farmers market season will be presented to city council on Nov. 22.

With files from Wendy Bird. Edited/packaged by Casey Stranges

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