Sudbury·Morning North

Sea Perry to shoot 'Molly's Shoes' music video in Sudbury

After releasing the single "Molly's Shoes" earlier this year, members of the Sudbury band Sea Perry say the next step is to shoot a music video for the song in their home town.
Chris Miligan and Shawn Fisher of Sea Perry. The band is planning to film a music video for its song "Molly's Shoes" in Sudbury. (Olivia Stefanovich/CBC)
The Sudbury band Sea Perry will be shooting a large scale professional music video for its new single "Molly's Shoes". Band member Chris Milligan joins me in studio to talk about the group, its latest recording and the production of the music video.
After releasing the single "Molly's Shoes" earlier this year, members of the Sudbury band Sea Perry say the next step is to shoot a music video for the song in their home town.

They're turning to local production company Green Boots for the project — a firm that’s been making music videos in Sudbury for the past five years.

While the niche market has its challenges, producer Anne Boulton said music videos have the ability to kick-start a band's career.

"Once you see it, you can't unsee it, so the visuals become part of that piece. They're married in a way that changes it forever," she said.

Bassist Shawn Fisher said the hope is that the video will expose their music to a record label and new fans.

"The visual representation and building a branding through your image is so key to a band's success or any business or any kind of creative endeavour,” he said.

“You have to have some kind of perception image-wise. I think it's impossible to do that without a music video. That's just the kind of generation that we live in and that's what the audience wants to seize. That's how they're going to perceive who we are as a band."

A teacher of music trends at Cambrian College said Sudbury is a natural breeding ground for music videos because of the city's healthy film and music industries.

Mike Large said he believes it's only a matter of time before the Nickel City delivers a big hit.

"I think it's going to take that one artist that has that one amazing song that is going to catch the attention of a lot of people and start to go viral."

Sea Perry hopes to release the music video for "Molly's Shoes" sometime before the summer.

The band is expected to make a casting call for extras soon.

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