'The goal is to break loneliness': Creator of social app for moms makes Saskatoon stop

Audrey Poulin, creator of Social.Mom, an app meant to help moms connect with each other, made a stop in Saskatoon Tuesday to promote her fledgling social platform.

Audrey Poulin taking pink RV across Canada to promote Social.Mom app

Social.Mom creator Audrey Poulin face painting kids during a promotional event in in Kinsmen Park. (Josh Lynn/CBC)

A hard-to-miss pink RV was making the rounds in Saskatoon Tuesday.

Inside was Social.Mom creator Audrey Poulin and her family. She's making stops across Canada to promote her social networking app, which aims to help mothers connect with each other in real life.

"When I was on my maternity leave, I wanted to connect with other moms around," said Poulin.

"We're very connected as millennial moms but we don't have real friends we can share with face-to-face."

Poulin and her family have been travelling across Canada in an attention-grabbing pink RV. (Josh Lynn/CBC)

Poulin's fledgling social media platform takes steps to confirm a user's identity and provide access only to mothers.

The exclusivity is intended to make Social.Mom an inviting online space for moms to meet one another.

"So you see the mom, the age of the kids, if it's a girl or a boy and how many kids they have. The goal is to break loneliness, to connect with other moms," said Poulin.

Mom meet-up

While she was in the city, Poulin organized an afternoon mom meet-up at Kinsmen Park, with mothers stopping by to learn more about the social network. 

Erin McCrea, who has a one-year-old son, said she sees a lot of merit in the idea.

"When you only have your kid to talk to all day — I mean, it's great, he's awesome — but you need to be social and get out there and meet people," said McCrea.
Siobhan Pratt (left) and Erin McCrea stopped by the Social.Mom meet-up in Kinsmen Park on Tuesday afternoon. (Josh Lynn/CBC)

Siobhan Pratt, who has a 10-month-old girl, also attended by the event. 

"To be able to be around moms who know what it feels like [being a mom], or even just for a break [for] human-to-human contact that's not a child, is great," said Pratt.