Saskatoon

Saskatoon short film offers artistic invitation to Creative City Summit

Saskatoon could have sent out a more traditional promotional video, but instead chose a different tactic. The city commissioned a local artist to create a Virtual Reality tour of the city.

Take a VR tour through a tiny cardboard version of the city

A still taken from Andrei Feheregyhazi's film Saskatoon: Where the Art Is. The film is being used to promote Saskatoon and entice community leaders to attend a the The Creative City Summit next year. (Andrei Feheregyhazi)

Saskatoon is trying out a creative tactic to entice community leaders from across the country to visit next fall to talk about arts, culture and heritage.

It's a journey through a cardboard world, a cardboard Saskatoon, a miniature Saskatoon. - Andrei Feheregyhazi

The Creative City Summit, organized by the Creatve City Network of Canada (CCNC), is set to be held in Saskatoon in 2019. CCNC is a national organization of people who work in arts, cultural and heritage policy.

Saskatoon could have sent out a more traditional promotional video, but instead chose a different method.

"The film itself, or the promotion itself, is a piece of art and I think it's a reflection of the creative minds that we have here in Saskatoon," said the city's community development manager Kevin Kitchen.

Coming soon to Google Cardboard 

The film Saskatoon: Where the Art Is was crafted by Andrei Feheregyhazi.

"It's a journey through a cardboard world, a cardboard Saskatoon, a miniature Saskatoon with the iconic landmarks and public art featured within it," he said.

Feheregyhazi is a local filmmaker who works in cardboard and paper textured animation. 

Although the film is online to watch now, it will be available early in the New Year in virtual reality via Google Cardboard, which uses a fold-out viewer that works with a smartphone.  

"No one has said, oh why did you make that? I've really enjoyed the reaction to it so far. It's validating I guess, as an artist, to get positive feedback," Feheregyhazi said in an interview with CBC Radio's Saskatoon Morning.

Kitchen and his crew at city hall are pretty happy with the film too.  

"It says that there is a lot happening here," Kitchen said. "That it's a creative city; it's alive with the arts, that creativity is important to our city."

Kevin Kitchen (L) is Saskatoon's community development manager and Andrei Feheregyhazi (R) is the artist behind the film serving as a promotional video to attract delegates to the Creative City Summit set to be held in Saskatoon in 2019.

with files from Saskatoon Morning

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