Saskatoon

After 114 years, Saskatchewan Valley News is closing its doors

Declining advertising revenue has claimed another community newspaper in Saskatchewan.

Paper covers huge rural area, from Delisle to Rosthern

The last issue of Saskatchewan Valley News will publish in January. (Saskatchewan Valley News)

Declining advertising revenue has claimed another community newspaper in Saskatchewan.

After 114 years of publishing, the Saskatchewan Valley News will be closing its doors at the end of January.

Subscriptions had been dropping for the past 15 or 20 years.- Terry Jenson, owner of the Saskatchewan Valley News

"I've been a newspaper publisher for 25 years and it was one of the most difficult decisions I've had to make in my life," said owner Terry Jenson. "That's a newspaper that's probably been around for upwards of four, probably five generations in some families."

The newspaper covers a huge rural area from Warman and Martensville in the south to Blaine Lake and Duck Lake to the north.

"Subscriptions had been dropping for the past 15 or 20 years," said Jenson. "It wasn't a very attractive buy for advertisers anymore."

Eventually, Jenson changed from paid subscriptions to a free circulation model. While readership went up, advertising dollars stayed flat.

Jenson's other newspaper, the Warman-based Clark's Crossing Gazette, will absorb the Saskatchewan Valley News' circulation area. While Jenson was able to relocate two jobs, two other workers will be laid off.