Saskatoon

Remai Modern launches new branding for art museum

Remai Modern is going with a new look leading up to the completion of its new home - a $84.6 million, 130,000 square foot art museum - in Saskatoon.

Saskatoon art museum re-brands itself before opening doors in 2017

Remai Modern launched its new branding at the Saskatoon Farmers' Market Tuesday. (James Hopkin/CBC News)

Remai Modern is going with a new look leading up to the completion of its new home – a $84.6 million, 130,000 square foot art museum – in Saskatoon.

Gregory Burke, CEO of Remai Modern, was on hand Tuesday at the Saskatoon Farmers Market to unveil the new logo and colours for the museum and gallery.

"The brand, with the use of the upper and lower [case], is kind of Canadian. Very strong, but modest at the same time," he said.  "We wanted to express the fact that we were always going to be evolving and changing, and take you by surprise."

Remai Modern also unveiled its new website and announced its plans for a summer program, entitled Three Seeds and a Hen's Tooth, at the Saskatoon Farmers Market beginning June 4th and wrapping up on August 27th.

The art gallery's launch of its new visual identity leads up to the eventual opening of its new home. Burke said that the new building is about 90 per cent complete. It's scheduled to open its doors sometime in 2017.

"It's got an extraordinary view, just where the river does a turn. You get this really fantastic view of the river. It's going to be a beautiful space," said Burke. "It's probably going to be the most beautiful art gallery in the whole of Canada, in my view."