Tisdale, Sask., drops 'rape', adds 'opportunity' to town slogan
'Opportunity Grows Here' will be on signs and stationery from now on

Tisdale, Sask., has bid farewell to "Land of Rape and Honey" and unveiled a new slogan – "Opportunity Grows Here".
The slogan and a new logo will appear on signs and stationery, the culmination of a year-long process to refresh the town's controversial brand.
Rapeseed or rape is the name of an oilseed that's been grown around the world for centuries. In years past, the Tisdale area was known for that crop, as well as for its honey industry.

Over the years, the oilseed rape has been less common with the rise of a well-known edible version of the crop – canola.
Tisdale's "Land of Rape and Honey" signs stayed up, however, despite comments and criticism from some people.
Now the town wants to start fresh, using its new logo and slogan to boost foreign investment.
"The 'Opportunity Grows Here' brand will be a prominent component as Tisdale markets to companies identified as potential investors," the town said in a news release.
Tisdale, a town of 3,200 people, is about 211 kilometres northeast of Saskatoon.

Comments
To encourage thoughtful and respectful conversations, first and last names will appear with each submission to CBC/Radio-Canada's online communities (except in children and youth-oriented communities). Pseudonyms will no longer be permitted.
By submitting a comment, you accept that CBC has the right to reproduce and publish that comment in whole or in part, in any manner CBC chooses. Please note that CBC does not endorse the opinions expressed in comments. Comments on this story are moderated according to our Submission Guidelines. Comments are welcome while open. We reserve the right to close comments at any time.
Become a CBC Member
Join the conversation Create account
Already have an account?