Sask. government exploring possibility of changing Crown corporation branding

The Saskatchewan government says there are "exploratory discussions underway regarding crown corporation branding."

NDP calls potential of green and gold crown logos a 'Scott Moe vanity project'

SaskTel and SaskPower have recognizable blue and orange logos and branding. The Saskatchewan government is examining the possibility of making changes to Crown branding. (Submitted by SaskTel/SaskPower)

The Saskatchewan government says there are "exploratory discussions underway regarding Crown corporation branding," but the Opposition says the move is nothing more than a "vanity project."

"We know that the people of Saskatchewan respect and rely on our Crown corporations, and if there is an opportunity to strengthen and align those services through branding we would consider moving forward with such an initiative," director of communications for the provincial government Julie Leggott said in a statement.

The possibility of changing the Crown logos and colours to align them with the Saskatchewan government was first reported by Postmedia columnist Murray Mandryk.

Leggott said if any work does go forward on rebranding it would "be structured in a way to minimize any associated expenses."

The statement said taxpayers expect their dollars be "invested into services and programs, and that is where our focus will remain."

Opposition calls move 'manipulative'

On Friday, Opposition leader Ryan Meili called the potential change "manipulative."

"They rebranded all the province's logos to look like their party's logos. They stole our province's name for their party."

"Repainting the crowns to look like them is just one more way for them to try to manipulate the people of Saskatchewan and do everything they can to hold power," Meili said.

SaskTel has used this pink and orange logo in its branding more prominently in recent years. (Submitted by SaskTel)

"This is a government that drains the crowns every chance they get and this will drain more money out of the crowns."

Meili said spending money on a makeover for the crowns is not needed when the corporations should be investing in infrastructure, like renewable power generation and enhanced internet and cell service throughout the province.

"This is a Scott Moe vanity project. It's crooked and it's wrong." 

Meili said Saskatchewan people value the crowns and that would be the reason for the government to "associate them with (Sask. Party) colours."

The Saskatchewan government logo launched in 2013 was painted on corner of the new overpasses on the Regina bypass. (Submitted by Regina Bypass Partners)

Saskatchewan crowns and government entities like SGI, SaskBuilds, Innovation Saskatchewan and the Saskatchewan Health Authority all have green and gold or yellow in their logos.

SaskTel, SaskEnergy, SaskPower, and SaskWater do not have green or gold in their logos.

In 2013, the government updated the logo it uses on its website and communications.

The logo with a gold swoosh in front of a green background replaced the wheat sheaf on the government's website and news releases.

The wheat sheaf is still used on signs and buildings as it has been since 1977.

The government's updated logo has recently been painted on new provincial overpasses.

LISTEN | Premier Scott Moe defends provincial carbon proposal

There was more tension between premier Scott Moe and the federal government this week when Ottawa turned down the province's proposal for its own carbon tax — or carbon pricing system. Scott Moe said the rejection was 'arbitrary and political' since the plan was comparable to New Brunswick's, which was approved. With more on this, and a possible change in look and style for the province's crown corporations, we are joined by our political panelists. Murray Mandryk writes a political column for the Regina Leader-Post, and Adam Hunter is the provincial affairs reporter for CBC Saskatchewan. 10:26


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