Saskatchewan Roughriders unveil new, tweaked logo for 2016
Team plans to start using updated logo immediately
The Saskatchewan Roughriders have tweaked their logo.
In a news release, the football club said four main changes to the old logo include:
- Inside liner has been eliminated.
- Three inside horizontal lines are now straight instead of staggered.
- Shortened tail on the S which is now equally balanced with the top.
- Silver has been replaced with white.
See if you can tell the difference between the old and the new logos:
"The timing was right for us to refresh and update our logo as we begin a new jersey partnership with adidas, and prepare to move into new Mosaic Stadium," said Riders vice-president of business development and marketing Gregg Sauter.
"While the changes are subtle, the logo more accurately reflects our official colour scheme with a clean and modern feel, while still maintaining the iconic image."
"Our goal was to evolve the logo in such a way that it becomes more vibrant with a distinct focus on the green and white," Sauter said in the news release.
The new logo is already in use and will be fully phased in by 2017.