Saskatchewan·Audio

Don't be spooked by extended warranties, expert says

David Soberman, a strategic marketing professor for the Rotman School of Management at the University of Toronto, says people shouldn't dismiss extended warranties out of hand.

Good investment for some, although not for everyone: professor

A strategic marketing professor explains the ins and outs of extended warranties to Morning Edition host Sheila Coles. 5:00

Lots of people who buy electronics avoid extended warranties, but in some cases they're worth considering, an expert says.

David Soberman, a strategic marketing professor for the Rotman School of Management at the University of Toronto, wrote his thesis on extended warranties.

The topic has been in the news lately following stories about a cell phone warranty company that went out of business, leaving Saskatchewan customers out of pocket.

He talked to Morning Edition host Sheila Coles about the ins and outs of extended warranties.

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