P.E.I. company to launch Irish Rooster potato on St. Patrick's Day

People in Atlantic Canada looking for a taste of Ireland will be able to buy 'Ireland's favourite potato' starting on St. Patrick's Day.

P.E.I. potato growing and packing company thinks Islanders are ready for the taste of the Irish spud

John and Peter Griffin with Rooster potatoes, an Irish potato imported and grown exclusively in Canada by W.P. Griffin Inc.. (submitted)

People in Atlantic Canada looking for a taste of Ireland will be able to buy that country's most popular potato starting on St. Patrick's Day.

This potato has a really nice, unique flavour.— John Griffin, W.P. Griffin Inc.

W.P.Griffin Inc., a potato growing and packaging company in Elmsdale, P.E.I., has been growing the Rooster potato in trials for a few seasons and is now ready to launch it to the public on March 17.

The Rooster variety was originally developed in Ireland and now accounts for more than half of all table potato sales on the emerald isle, said general manager John Griffin.

It's the number one potato in all of the United Kingdom, Griffin added, and he believes it will prove popular on P.E.I. as well.

Right on the table

"It is a dry potato with a nutty taste," said Griffin. 

"I think Islanders like dry potatoes. So this is like a red potato with a dry skin. They are great for baking and mashing, just like Russets, and this potato has a really nice, unique flavour."

Sobeys has agreed to partner with W.P.Griffin for the St. Patrick's Day  launch, offering free in-store sampling in all Sobeys stores in Atlantic Canada on March 17.

W.P.Griffin has grown about 81 hectares, or 200 acres, of the potato variety so far.

The company said it hopes to eventually expand the Rooster brand into other markets in Canada and to ship to the United States.