Potato buyers treated to virtual reality tour of P.E.I.
'We wanted to find a way of bringing the farms and Prince Edward Island to the retailers'
The P.E.I. Potato Board is using virtual reality to remind buyers of the reasons to purchase spuds from the Island.
The board has sent a dozen virtual reality kits including high-tech goggles to many large national retailers across Canada, as well as some regional retailers both in Canada and the United States. Thirty per cent of P.E.I.'s potatoes are sold on the fresh market through retail or food service.
"This project was answering a problem that COVID had presented to us, which was that many of the retailers that come to Prince Edward Island for trade visits, for market visits, farm visits were not able to travel," said Kendra Mills, the board's marketing director.
"We wanted to find a way of bringing the farms and Prince Edward Island to the retailers themselves."
Mills said the goggles are loaded with videos that follow the process of growing, harvesting and shipping potatoes, as well as some potato-related Island goods.
"The technology is absolutely amazing and it brings the viewer right into the video," Mills said.
"We shot videos right from equipment, right in the fields, from the farms, in the warehouses and it brings the viewer right into that situation. It's really incredible."
Behind the scenes
Chad Robertson grows potatoes for Marvyn's Garden in eastern P.E.I., along with his father Marvyn and brother Bradley.
He got to try the virtual reality goggles earlier this month.
"It's definitely something neat to show to your buyers that normally wouldn't get the opportunity to come along for a tractor drive, or the process of how the potatoes actually get to market," said Robertson, who chairs the board's fresh potato marketing committee.
"They get to see the whole season basically in one sitting, watching the videos."
Robertson said when buyers visit in person they are usually on P.E.I. for a few days.
"Normally they'd be here either in the wintertime, when the scenery isn't quite as nice as it was when this was all filmed. It's beautiful P.E.I. scenery," Robertson said.
"If they come in the summer, they don't get to see the other aspects of it as well. The planting, how the product is actually washed, sorted and bagged."
Face-to-face hard to replace
Robertson said as good as the videos are, he looks forward to the buyers returning to P.E.I.
"It's just that face-to-face relationship. Nothing's going to replace that," Robertson said. "This is definitely a tool that helps, and it came in at a good time."
Mills said the Potato Board is hoping to have buyers visiting again soon.
"We're hopeful any time now that we expect to see them back on P.E.I.," Mills said. "There is nothing like being able to come to P.E.I. to experience the industry, the scope and the beauty of P.E.I., and the value of the industry here to P.E.I."
Mills said the kits cost about $500 each, and there are plans to use the video footage and the virtual reality technology in other ways as well.
"This is a trade application, but there are so many other ways that we can use this technology. Education with kids in schools, certainly with social media and online," Mills said.
"It really does provide us with a lot of different ways of of showcasing P.E.I. potatoes."