Road to 2023 Canada Games on P.E.I. kicks off with 1st big sponsor

The host society for the 2023 Canada Winter Games planned for P.E.I. announced a "major rebrand" including a new logo Thursday, and the games' first big sponsor, Atlantic Lotto.  

'We will throw a party that's never been seen before on P.E.I.'

Young P.E.I. athletes Jamie Jenkins, left, Mikey Perry, centre, and Emily Thistle are excited for the 2023 Canada Games. (Sheehan Desjardins/CBC)

The host society for the 2023 Canada Winter Games being planned for Prince Edward Island has its first big sponsor: Atlantic Lottery.

The society made the announcement at a news conference Thursday, along with what it called a "major rebrand" including a new logo. 

"These Games will be truly transformative," said Brian McFeely, the 2023 Canada Games board co-chair.

Co-chair Wayne Carew announced Atlantic Lottery will be the exclusive sponsor for the Games' volunteer program, and all volunteer uniforms will include its logo. The corporation will also sponsor curling. Atlantic Lottery was also the major sponsor for the summer 2009 Canada Games held on P.E.I. 

The Games, to be held Feb. 18 to March 5, 2023, will be the biggest event in P.E.I.'s history, organizers said. More than 5,000 volunteers are needed, and more than 3,600 athletes and team officials are expected. 

Organizers also launched a new website where people can sign up to volunteer, learn more about sponsorship, and shop for Canada Games merchandise. They also released a promotional video narrated by award-winning P.E.I. singer-songwriter Lennie Gallant. 

The new logo combines the idea of a spark and a maple leaf, organizers said, representing the vision to "spark greatness," McFeely said. The primary colours will be blue and green, reflecting P.E.I.'s natural beauty. 

The Games are still actively seeking sponsors for the 20 sports and 150 events. 

Premier Dennis King greeted the news conference in French, English and Mi'kmaw, and predicted that the games would be "unfolding with the long and windy road of the pandemic clearly in our rearview mirror."

"We will throw a party that's never been seen before on P.E.I.," King added. "We will see the next generation of great athletes join and participate here, and we will see the legacy of the spirit of the Canada Games stay with us long past." 

P.E.I. has hosted two Canada Games, the 1991 winter games and 2009 summer games.

More from CBC P.E.I.

With files from Sheehan Desjardins


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