PEI

Your reaction: 1st H&M opens on P.E.I. at Charlottetown Mall

Clothing retailer H&M officially opened its first store on Prince Edward Island at 11 a.m. Thursday at the Charlottetown Mall.

Hundreds lined up for opening

There was a long line outside the H&M prior to its opening in Charlottetown. (Jessica Doria-Brown/CBC)

Clothing retailer H&M officially opened its first store on Prince Edward Island at 11 a.m. Thursday at the Charlottetown Mall. 

The first 300 people in line received discount passes which ranged in value from $10 to $300 to apply on opening day purchases. 

The space has been empty in the mall since April 2015 when Target closed. 

People shared their experience at the opening on social media. 

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