Canada·Video

Politicians say the same things over and over: Here's why

Talking points are a public relations tool used by politicians and parties at every level. The intention is to keep politicians on track and ensure the party message sinks into the public consciousness, but some experts say sticking too close to a talking point risks losing the message entirely.
Talking points are a public relations tool used by politicians and parties at every level. The intention is to keep politicians on track and ensure the party message sinks into the public consciousness, but some experts say sticking too close to a talking point risks losing the message entirely. 7:32