Private pot shops see sales decline after delivery cancelled by province

Private cannabis retailers in Ottawa are fighting to have home delivery reinstated.

'Oftentimes cannabis just seems to be treated differently.'

A Spiritleaf cannabis store in Ottawa's central Hintonburg neighbourhood July 15, 2020. (Andrew Lee/CBC)

Private cannabis retailers in Ottawa are fighting to have home delivery reinstated after seeing a decline in sales and worrying people might be turning to the black market.

When COVID-19 hit this spring, the government closed all cannabis shops, but later allowed private retailers to operate delivery and curb-side pickup. That ability was rescinded in July as the province moved into Stage 3 reopening. 

The Ministry of the Attorney General explained that the shops were allowed to reopen with pandemic measures in place, including booking appointments or using a "click and collect" service which allows customers to schedule a pick up time.

Yet, private retailers point out the government-run Ontario Cannabis Store (OCS) is still doing deliveries, the same as it had been since legalization. OCS also acts as the wholesale cannabis provider for private retailers.

"Most other industries have been afforded an extension on these sort of temporary measures during the pandemic because, of course, the pandemic still exists," said Harrison Stoker, vice-president of Donnelly Group, which owns Hobo Cannabis in Ottawa. 

"It's 2020. These kinds of features should certainly be available to the average Canadian."

Stoker said deliveries made up about 24 per cent of his sales at the height of the pandemic, and hovered around 18 per cent even as retailers began to reopen their doors. 

He noticed an immediate drop in sales once delivery was cancelled. 

Treated differently

Sales have also declined at Superette in Wellington West.

The company had to lay off six employees who were hired specifically for deliveries, said Mimi Lam, Superette's CEO.

She said she put a lot of work into delivery plans, including purchasing new software and staff training.

People line up outside the Superette cannabis store in Ottawa on April 4, 2020 — the final day pot shops were allowed to remain open after the Ontario government shrunk the number of businesses considered essential during the COVID-19 pandemic. (Chris Rands/CBC)

"To not be able to use that going forward — it seems a bit of a waste, and also kind of counterintuitive in terms of what this legal industry is trying to achieve," she said 

"If this was going to be an open, private market industry, set us up for success. Give us the tools to allow us to run the businesses and reach our customers the way that any other private businesses are able to do … it seems that oftentimes cannabis just seems to be treated differently."

The province is considering how to best support the cannabis market as it grows, Ontario's Ministry of the Attorney General wrote in a statement to CBC Ottawa.

Black Market increase 

Both Lam and Stoker worry the cancellation of delivery is handing over customers to the black market on a "silver platter" because of the convenience delivery and pickup provides. 

They think one way to curb people's shift to the black market is to increase the number of Retail Store Authorizations (RSA) being approved by the Alcohol and Gaming Commission of Ontario. Currently the commission is only issuing 20 RSAs a month.

Since the Ontario government allowed private retailers to apply for RSAs in April, the Alcohol and Gaming Commission of Ontario has received 915 submissions, but has only processed 80. 

"Increasing the private retail network in Ontario, and therefore increasing wholesale sales of cannabis out of OCS, is more of a surefire way to make money and create access for customers," said Stoker. 

He plans to continue to lobby for the return of delivery by private retailers.

For its part, the Alcohol and Gaming Commission said it's working to increase the number of RSA approvals and make the application and approval process more efficient.


Natalia is a multi-platform journalist in Ottawa. She has also worked for CBC in P.E.I. and Newfoundland and Labrador.

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