Ottawa

Infill developer pitches $20K incentive to help find buyer

A developer for a controversial infill project in Old Ottawa South is offering neighbours a $20,000 incentive if they refer friends or family members to buy one of the four units.
Developer offering cash incentive to homeowners who refer buyers of high-end Old Ottawa South homes. 2:07

A developer for a controversial infill project in Old Ottawa South is offering neighbours a $20,000 incentive if they refer friends or family members to buy one of the four units, but residents say they aren't interested.

The four three-storey, million-dollar homes near Brighton Beach Park are expected to be finished in two weeks, but none have sold.

Developer Jakub Ulak, president of Surface Developments, said it is the first time he has not presold a project. So now he's getting creative with his referral incentive.

"Hopefully [it'll] turn a few heads and get people looking in this direction," said Ulak.

"We thought rather than just incentivizing the people that are going to be buying — because we're going to be doing that anyways — let's give a little something back to the broader community," he said.

The structures are higher than the surrounding homes and they sit on top of their garages.

Community members CBC spoke with described the structures as "ugly" and said they weren't interested in the offer.

"I threw out the letter. I have no desire to help [the developer] out in any way," said Mark Lalonde. "I'm not looking to make a quick buck from something like this."

Ulak said he wants residents to keep an open mind.

"It's really my hope they will reserve that judgment and wait until the building is finished," he said.

The building is set to be finished sometime in November.

now