Ottawa

Melnyk's latest bid to rev up Sens fans falls flat

Eugene Melnyk's latest bid to rev up disenchanted Ottawa Senators fans doesn't seem to be working out very well.

Unorthodox video posted Monday night panned online

'The whole thing was insane'

Ottawa

4 years ago
1:06
Ottawa Senators fans react to the team's latest public relations offensive, a video featuring team owner Eugene Melnyk in conversation with defenceman Mark Borowiecki. Melnyk describes his plan to rebuild the team after a devastating 2017-2018 season. 1:06

Eugene Melnyk's latest bid to rev up disenchanted Ottawa Senators fans doesn't seem to be working out very well.

On Tuesday, the Senators owner penned an open letter vowing to keep the team in Ottawa. The team also posted a video Monday night in which Melnyk is interviewed by Sens defenceman Mark Borowiecki.

Reaction to the video was swift, and sometimes savage.

Then there's the question of timing, right before training camp.

Some fans accused Melnyk of contradicting himself.

Others got hung up on the jersey Melnyk wore in the video — an outdated Reebok model.

Still, some Sens fans are pledging their undying support.

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