Canadians pay more than Americans for Canadian-made vehicles

Consumer advocates say the Competition Bureau should investigate why Canadians are paying thousands of dollars more than Americans for vehicles manufactured here in Canada.
The Toyota Rav4 is made in Canada, but the two-wheel-drive version of the vehicle retails for $2,000 more in Canada than it does in the U.S. (Dave Chidley/Canadian Press)

Consumer advocates say the Competition Bureau should investigate why Canadians are paying thousands of dollars more than Americans for vehicles manufactured here in Canada.

CBC News looked at the relative prices of 24 models made in Ontario by the five big automakers — Ford, GM, Chrysler, Honda and Toyota — and found that in 18 cases, the models cost thousands of dollars more to buy in Ontario than in the United States, including Hawaii.

Based on the manufacturer's suggested retail prices, the two-wheel drive Toyota Rav4 would cost $22,650 in Honolulu, with an additional charge for freight and pre-delivery inspection (PDI) of $810.

A resident in Woodstock, Ont., however, would pay $24,865, plus a freight and PDI charge of $1,465, for the same model, despite the Rav4 being manufactured in Woodstock.

Likewise, a resident in Alliston, Ont., where the Acura MDX is made, would pay $52,690 based on the suggested retail price, while in the U.S. the vehicle's suggested price is $43,030. (See chart at bottom of article for a full list of vehicle price comparisons.)

The Canadian prices for Canadian-made vehicles tend to be lower or on par with American prices for the more affordable vehicles like the Honda Civic or Toyota Corolla.

But for more expensive vehicles, the price differences are particularly noticeable, especially considering the relative dollar parity between Canada and the United States.

Senator says price gap not justified

Senator Pierrette Ringuette said she invited representatives from the Big Three automakers in the U.S. to appear before the Senate finance committee to explain the price disparities, but they declined.

"How do you justify a car made in Canada being sold for 20 to 25 per cent more in Canada than in the U.S.?" she said. 

The Ford Flex, made in Oakville, Ont., is one of the few higher-end vehicles to retail for less than it does in the United States. (Sam VarnHagen/Ford Motor Co./Associated Press)

At least one manufacturer, Honda Canada, said Canada's price was determined by a number of factors, including exchange rates, market conditions, Canadian-specific content and the cost of doing business in two official languages.

But Ringuette said the cost of translation is a red herring.

"You do it once and it's done. So that was not an issue either. So what's left?" she asked.

She also says Transport Canada officials have told the Senate committee that Canadian-specific safety features (such as those designed to meet higher bumper standards in Canada) would at most add $200 to the cost of a new car. Many newer models sold in the US already meet the Canadian standard anyway.

Manufacturers respond

Ford Canada spokeswoman Chantel Bowen said the company prices its vehicles to be competitive in the Canadian market and said the actual price may vary.

"Manufacturer's suggested retail prices (MSRPs) in Canada and the U.S. are 'suggested' retail prices. What a customer actually pays for a vehicle is negotiated with the dealer," said Bowen.

Toyota Canada said it is a separate company from Toyota Motor Sales U.S.A. and so prices its vehicles differently.

The price disparity might tempt Canadians to make a run for the border to pick up a new vehicle, but consumer advocate Rob Lamb says most U.S. dealers will not sell to Canadians.

Lamb, the founder of the website Cars without Borders, says U.S. dealers obey orders from the automakers to turn Canadian buyers away.

"If you're a U.S. dealer you're not going to sell a brand-new car to a Canadian and that's it, and if you do you'll lose your licence, you'll be penalized. So dealers across the states are not selling new cars to Canadians," said Lamb.

Ringuette says that's an issue Canada's Competition Bureau should investigate.

The Competition Bureau said in an email response it conducts its investigations confidentially and so would not comment on whether it had received any complaints about anti-competitive practices by car manufacturers or whether it has any investigations on the subject.

Price disparity

A look at manufacturer's suggested retail prices (MSRP) in Canada and the U.S. for selected vehicles produced in Canada.


Canada MSRP (Cdn)


Manufactured in

Acura ZDX 54,990 46,120  Alliston, Ont.
Acura MDX 52,690 43,030  Alliston, Ont.
Chrysler Town & Country 31,645 29,995  Windsor, Ont.
Dodge Grand Caravan 19,995 20,995 Windsor, Ont. 
Chrysler 300 32,995 28,670  Brampton, Ont.
Dodge Charger 29,995 24,495  Brampton, Ont.
Dodge Challenger 26,995 24,995  Brampton, Ont.
Ford Edge 27,999 27,525  Oakville, Ont.
Lincoln MKX (AWD) 47,650 41,395  Oakville, Ont.
Ford Flex 30,499 30,885  Oakville, Ont.
Chevy Camaro 27,965* 23,280  Oshawa, Ont.
Chevy Impala 28,125† 25,760  Oshawa, Ont.
Buick Lacrosse 34,935† 30,170  Oshawa, Ont.
Chevy Equinox 26,445 23,530  Ingersoll, Ont.
GMC Terrain 28,395 25,560  Ingersoll, Ont.
Cadillac XTS 2013 48,995a 44,075  Oshawa, Ont.
Honda Civic sedan  14,990 15,995  Alliston, Ont.
Civic Si 25,990 22,555  Alliston, Ont.
Civic coupe 18,240 15,755  Alliston, Ont.
Toyota Corolla 15,540‡ 16,130‡  Cambridge, Ont.
Lexus RX350 (AWD) 44,950 40,710  Cambridge, Ont.
Toyota Matrix 16,795‡ 18,845‡  Cambridge, Ont.
Toyota Rav4 24,865ⁿ 22,650ⁿ  Woodstock, Ont.
Volkswagen Routan  28,575 27,020  Windsor, Ont.
 *$2,280 credit available some places

† $2,000 credit available some places

‡ Freight and PDI of $1,465 in Canada, $760 in U.S.
ⁿ Freight and PDI of $1,565 in Canada, $810 in U.S.
a Add $1,595 destination fee
(Sources: Manufacturers online listings)


  • An earlier version of this article said Transport Canada officials told the Senate Finance Committee that translation costs would add $200 to the price of a vehicle. The cost quoted was actually in reference to Canadian-specific safety features.
    Jun 13, 2012 10:58 AM ET

With files from the CBC's Evan Dyer