Nova Scotia

New magazine to hit C.B. newsstands

A new Cape Breton magazine will hit newsstands next month, the first of its kind on the island, the publisher says.
Rising Tide aims to capture the charm of Cape Breton. (Destination Cape Breton)

A new Cape Breton magazine will hit newsstands next month, the first of its kind on the island, the publisher says.

Michael O'Dwyer describes Rising Tide as a lifestyle magazine focused on what makes the Nova Scotia island special.

O'Dwyer said he has more than 20 years experience in the publishing business and has worked across Canada, including a stint in Victoria, B.C., where he edited and published a similar magazine.

He moved to Cape Breton five years ago and said he was shocked there was not a similar magazine for the island.

"Being an outsider meant that I was aware of all of the neat stuff going on and special people and things and events that don't happen anywhere else in the world," he said.

The 'wow' factor

O'Dwyer decided to start a free magazine to fill the gap. He said he has been selling advertisements and selling people on his plan. He said he has had lots of support.

"The feedback I've been getting is a lot of, 'Wow, I can't believe this is finally here. This is really, really great. I can't wait to see this first issue,'" he said.

The magazine's name refers to what O'Dwyer said are the positive aspects he's found in Cape Breton. He has hired six people to write features and take pictures for Rising Tide.

"I'm feeling optimistic. I'm jumping up and down inside, you know, there's so much to do," O'Dwyer said.

"There's so much work in developing a magazine, but as I've said I've been doing this for a long time, so none of it is surprising. I won't produce anything less than excellent with this wonderful team that's working for us, so I can't wait to get it out there."

The first issue of Rising Tide will be available May 1, O'Dwyer said.

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