Nova Scotia

Metro Transit encourages Halifax to 'do it on the bus'

People were pretty quick picking up the double entendre in Metro Transit's new campaign, making it ripe for ridicule.

A new campaign from Metro Transit generated some chatter on social media Tuesday.

The cheeky campaign encourages riders — whether they want to nap, read or use their devices — to "do it on the bus."

Tiffany Chase, speaking for Metro Transit, said the new campaign full of double entendres is an effort to recover from a decline in ridership after last year's transit strike.

"We're being a little bit cheeky with the campaign. We haven't had a campaign like this before but certainly given the level of online interest that we've seen this morning since the campaign launched, I think that we've been successful," she said.

Chase said the ad campaign will pay for itself if it can boost ridership by just one per cent.

There's a campaign of another sort afoot this budget year as well. Metro Transit has asked for a 25 cent fare increase.