Nova Scotia

MacKay predicts spinoff from Metallica concert

Concert promoter Harold MacKay says Halifax will see millions of dollars of economic spinoff from this summer's Metallica concert.

Band will play in Halifax and Quebec City this summer

Concert promoter Harold MacKay says Halifax will see millions of dollars of economic spinoff from this summer's Metallica concert.

Halifax will be the first of two Canadian stops for the rock band this summer, it was confirmed Monday. The second is Quebec City on July 16.

"This show we think can draw anywhere from 20,000 to 25,000 people based on the performances of Metallica around the world," MacKay said. "I think we got the right band this time."

MacKay Entertainment, a company owned by MacKay's wife Michelle, is responsible for promoting the July 14 event, which is being called Rock the Hill.

"We've been trying to prove to international artists that the Maritimes is the place to come," MacKay said Monday.

The MacKays were the principals in Power Promotional Events Inc., the company behind several major concerts on the Halifax Common, including Paul McCartney in July 2009 and the Black Eyed Peas in the summer of 2010.

Power Promotional went out of business in October 2010, owing thousands of dollars to several suppliers.

It was later revealed that the Halifax Regional Municipality lost nearly $360,000 on the two concerts the MacKays promoted last summer. Two weeks before the July concert took place, MacKay threatened to cancel the event.

This summer's Rock the Hill event is being funded entirely by private investors, MacKay said. On Friday, city officials confirmed they are not contributing any funds to the concert.

 

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