Nova Scotia

Debt relief company pulls N.S. ads

A radio advertisement airing this week in Nova Scotia is offering debt relief, but the company isn't licensed to operate in the province.

A radio advertisement airing this week in Nova Scotia is offering debt relief, but the company behind it is not licensed to operate in the province.

The Cambridge Life Solutions commercial starts, "This is an important announcement for the Canadian public who owe $10,000 or more in credit card debt."  

It urges people to call to see if they're eligible for debt relief. Companies that offer such services must be licensed in Nova Scotia under the Collection Agencies Act.

Cambridge Life Solutions is not licensed.

CBC News contacted the company Wednesday. In an email, the company said it was a mistake.

"The advertisement you heard on the air was a mistake. The media buyer forgot that Cambridge is not licensed to do business in Nova Scotia," spokesman Frank Cotroneo wrote.  

"We have corrected the situation and made it very clear that our ads are to be pulled immediately effective Monday July 18. We would have preferred to pull the ads immediately, but unfortunately the advertisements were paid for in advance and no refunds are issued so we have to finish out the schedule to Friday."

Liberals call for government action

The NDP government was not aware of the ad until contacted by CBC News Wednesday.

A Service Nova Scotia spokesperson confirmed Cambridge Life Solutions is not licensed in Nova Scotia and said the government was not aware that they were operating as a collection agency here.

Liberal MLA Kelly Regan said that is not good enough.

"Of course the government should be taking action against any company that isn't licensed and is advertising for business, because people are going to think that they're licensed and okay to be open for business. That is not the case here."  

Cambridge Life Solutions operates in British Columbia, New Brunswick, Saskatchewan, Ontario, Quebec and Prince Edward Island.

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