Nova Scotia

Cape Breton tourism gets advice from experts

Tourism experts from a United Nations affiliated organization visiting Cape Breton this week say they will help the island become a worldwide destination known for tourism excellence.

Tourism experts want to improve Cape Breton's tourism industry

Some of the groups stops include the Gaelic College, the Celtic Interpretation Centre and the Fortress of Louisbourg. (CBC)

Tourism experts from a United Nations-affiliated organization visiting Cape Breton this week say they'll help the island become a worldwide destination.

Representatives from Montreal-based World Centre of Excellence for Destinations will begin a week-long whirlwind tour, starting at the Alexander Graham Bell Museum.

Some of the other stops include the Gaelic College, the Celtic Interpretation Centre and the Fortress of Louisbourg.

Two hundred people will meet with the experts at eight workshops.

François Bedard, director general of the centre for excellence, said they've developed a system to ensure excellence in tourism.

"We operate, it's not like a consultancy, but it is to develop a network of destinations who are committed to work towards excellence year after year, so we are building a network," he said.

The centre has worked with destinations around the world including: Mexico City, Greece, Portugal and regions of Quebec.

"It could be a marketing tool, a positioning tool, management tool, progress tool, a comparative analysis. Many destinations they like to compare with comparable destination in the world," said Bedard.

Mary Tulle, CEO of Destination Cape Breton, said her number one objective is to improve Cape Breton's overall tourism product.

"And number two, we're now on a playing field with phenomenal internationally recognized destinations as Cape Breton and that to me is very important that we get to move forward from," she said.

World Centre of Excellence for Destinations will put together a report from the information it gathers on the island.

That report should be ready by this summer.

Bedard said the centre's recommendations can then be put in place for the 2014 tourism season.

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