Nfld. & Labrador

Eat your veggies! How one Newfoundland outport is battling food insecurity

Never have kids been so thrilled about broccoli.

Rencontre East ‘healthy corner store’ spearheading fresh food revolution in rural N.L.

Deann Trainor, left, and Shawn Whiteway show off some staples of their town's improved diet. (Malone Mullin/CBC)

It takes two hours by ferry to get to Rencontre East from the Burin Peninsula. On this particular trip a dozen people, heading home from overnight trips into nearby Marystown or distant St. John's, bob and sway in the roiling sea.

This is not a journey they like to make too often.

Shawn Whiteway is steadier on his feet than most. He embarks twice a week, hauling goods for his general store, The Salt Box, in a trailer. Whiteway isn't keen on the rough passage either, but the nature of his cargo requires frequent outings.

Spinach and peaches don't last long on store shelves, after all.

Rencontre East resident Shawn Whiteway is a familiar face on the local ferry service. (Malone Mullin/CBC)

"It's necessary," he said, shrugging off the time he spends on these grocery runs. "It's good, it's healthy, and we all need it."

Rencontre East, home to about 140 residents — most of them rooted in the outport for generations — has never had the customer base to support a full-service grocery store.

That's the rule, not the exception, in rural Newfoundland and Labrador.

By some counts, residents in 84 per cent of communities have to drive out of town, sometimes for more than an hour, to stock up on produce, meaning that packaged goods like pasta and canned soup are widespread staples.

Whiteway drives his trailer of goods into town. (Malone Mullin/CBC)

Low consumption of healthy food, says Kristie Jameson, executive director of non-profit Food First NL, is a potent contributing factor to diabetes and heart disease in Canada's unhealthiest province.

She believes that puts corner stores in the vanguard of food security — those like The Salt Box in Rencontre — essential to public health.

Risky model

Turning corner stores into small supermarkets doesn't always work.

When The Salt Box first tried it, at the behest of co-owner Deann Trainor, she found herself losing half her stock to the compost bin. Most of her customers would glance suspiciously at the shelves — some had never tried avocado or asparagus.

"It was hard to get people in town to actually go for it," Trainor said. The vegetables she and Whiteway shipped in would brown and bruise, forcing Trainor to take home the waste and salvage what she could.

The solution? For Trainor, simple: a points card that turned eating veggies into a game the whole outport now wants to play. She doles out one point for each dollar spent on produce, keeping the tally cards in a box under her till.

Joyce Giovannini, left, brings home produce and a free chicken. There was nary a kiwi to be found in Rencontre before The Salt Box took a chance on importing them from St. John's. (Marie Isabel Rochon/Radio-Canada)

Joyce Giovannini is this month's winner, the proud recipient of a whole frozen chicken. But she's not the only beneficiary of the new system. She said it seems like the whole town has spruced up their diets, especially families with younger kids.

Before The Salt Box began bringing in produce two years ago, Giovannini said she brought veggies over on the ferry herself once every two weeks.

"Everything's either gone or spoiled by the time you get out again," she said, recalling that canned green beans made up the bulk of her vegetable consumption back then.

Now, she buys tomatoes and peppers for spaghetti sauce, or lettuce for a Caesar salad — dishes she says her grandchildren want to devour.

Local youth might now fill up on fruit, but they've retained a taste for more traditional corner store offerings. (Malone Mullin/CBC)

Giovannini credits the points system for adding healthy food to her daily shopping list. "I don't know why, but you buy more stuff, more often," she chuckled. "It used to be maybe twice a week, and now it seems like every day we have fresh vegetables and fruits."

A gaggle of the town's younger crowd isn't as impressed by the game. They're waiting outside, intent on getting their morning snack: yogurt and fresh berries, served in cups by Trainor and wolfed down in voracious silence.

Rencontre was always a fishing town, and even briefly a mining community. Today, most residents work on boats or leave for oil rigs. Some run small touring companies for wayward backpackers. The reliable presence of steak and salad has been a boon for the bed and breakfasts in town, Trainor said.

The Salt Box's previous owner stocked the usual cans and frozen goods, but Trainor and Whiteway are trying something new. (Malone Mullin/CBC)

For most of its history, residents subsisted on fish and root vegetables sturdy enough to weather weeks in storage. Trainor, who grew up in Labrador, remembers the limited choices typical of outports.

"It's not fair," she said, that the kids in the tiny town don't have access to cantaloupes or kiwis just because they don't live in an urban centre. "Not in today's society."

Is avocado a right or privilege?

Given the small and scattered population here, said Kristie Jameson, getting perishable goods to the outports presents a challenge.

So it's little surprise Newfoundland and Labrador has nearly triple the number of mac and cheese-laden corner stores than grocery stores, and more fast food joints than both of those combined — a whopping 14 for every 10,000 people, according to Jameson.

But Jameson sees a possible solution in those numbers. She thinks one of the province's biggest strengths lies in its community hubs: the takeouts and small shops that serve each outport in lieu of farmers markets, butchers and grocers.

Food First NL believes every outport could have its own unique solution to food insecurity. In the case of Rencontre East, it's a revival of the old-school general store. (Malone Mullin/CBC)

Community gardening, berry-picking and hunting are also on the table. "We are starting to see people really want to connect back into that [tradition]," she said, pointing to a boom in grassroots food organizations in the last decade.

"We like to see it as the start of something … we'd like to see more store owners realizing that power, that agency they have."

For Whiteway and Trainor, that power means lots of labour, planning and investment. But in their view, every ferry trip is worth the bounty.

"Everything grows. It takes time," said Whiteway. "You can't plant a seed and expect to harvest it tomorrow."

Read more articles from CBC Newfoundland and Labrador


Malone Mullin is a reporter in St. John's. She previously worked at CBC Toronto and CBC Vancouver.