Nfld. & Labrador

Marvel targets tiny-town Tilt Cove for Ant-Man marketing campaign

From Tinseltown to Tilt Cove, Newfoundland — a big-budget blockbuster is recruiting the tiniest town in Canada to help promote its movie.

Company wants tiny Ant-Man billboard in Canada's smallest town

Tilt Cove is a town of six residents southeast of Baie Verte on Notre Dame Bay, Newfoundland. (Google Maps)

From Tinseltown to Tilt Cove, Newfoundland — a big-budget blockbuster is recruiting the tiniest town in Canada to help promote its movie.

From Tinseltown to Tilt Cove, Newfoundland. A big-budget blockbuster is recruiting the tiniest town in Canada to help promote its movie. Guest Host Maggie Gillis speaks to the Movie's promoter and a Tilt Cove resident. 7:03

 
Ant Man, starring Paul Rudd and Michael Douglas, hits theatres this week. To promote it, Marvel Canada has been placing 2,500 miniature Ant-Man billboards in towns across the country.

"It crossed our mind that wouldn't it be cool to have the smallest billboard in Canada in the smallest town, which is Tilt Cove," said Greg Mason, vice president of Marketing at Walt DIsney Studios Motion Pictures Canada.

"It's the perfect match."

Marvel Canada sent out a tweet Tuesday, asking for the public's help to get the one foot-high billboard in Tilt Cove. 

On Wednesday, CBC's St. John's Morning Show put Mason in touch with Margaret Collins, Tilt Cove resident and town clerk, to see what the town's six residents thought of the idea.

"There's lots of places to put it," she told Mason.

Collins said the six people living in the town range from ages 60 to 90, and three of them actually sit on the town council. She said Marvel's marketing stunt is not the first time someone has reached out to the town because of it's size.

"This is really the second time," she said.

"Yahoo came an did an interview, wanting to know how many people live here."

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