'The hottest commodity in town': The quest for Jamie Oliver knives
Devoted customers line up for Holy Grail of kitchen cooking utensils
A group of eager shoppers crowded around a stand at a local grocery store Wednesday, awaiting the "hottest commodity in town."
Debbie Robbins was amongst the group of Jamie Oliver stamp-collecting shoppers, as the Sobeys store on Kelsey Drive put out a new shipment of knives.
"I have a knife!" Robbins said. "I have the very, very much coveted Jamie Oliver knife."
The most popular man in <a href="https://twitter.com/hashtag/yyt?src=hash">#yyt</a> this winter. <a href="https://twitter.com/jamieoliver">@jamieoliver</a> <a href="https://twitter.com/sobeys">@sobeys</a> <a href="https://twitter.com/CBCNL">@CBCNL</a> <a href="https://twitter.com/hashtag/gotmine?src=hash">#gotmine</a> <a href="https://t.co/CpQzRFLfdL">pic.twitter.com/CpQzRFLfdL</a>—@KateRobWriter
The knife promotion at Sobeys is so popular that some stores have been running out.
In an email response Friday afternoon, a spokesperson said more knives are on order and they "will continue do our best to meet the customer demand."
The promotion offers customers a stamp for each $10 spent at the store. Once they collect enough, they can earn free knives.
"I saved my stamps and I was fortunate enough yesterday to hit Kelsey Drive Sobeys right at the time that the shipment was being unpacked and I got my knife," Robbins said.
Robbins picked up the chef's knife, and is hoping to get a carving knife next.
During her trip to the store, Robbins said she did see one frustrated customer, who has been saving and waiting to get a free knife.
"There seems to be more stamps than knives," she said.
For anyone questioning what the hype is about, Robbins said it's a good quality product.
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With files from Carolyn Stokes