Nfld. & Labrador

Free flights for vets, new forget-me-not logos as PAL marks Beaumont-Hamel 100th

Provincial Airlines and the Royal Canadian Legion are teaming up to mark the 100th anniversary of the Battle of Beaumont-Hamel.

Veterans to also get 20 per cent discount going forward

Provincial Airlines and the Royal Canadian Legion announced the new flights Wednesday from a PAL airplace hangar near St. John's International Airport. (Stefanie Davis/CBC)

Provincial Airlines and the Royal Canadian Legion are teaming up to commemorate the 100th anniversary of the Battle of Beaumont-Hamel with new forget-me-not flower designs and complimentary in-province flights to war veterans to attend anniversary events.

At an announcement Wednesday afternoon at one of PAL's hangars in St. John's, the airline showed images of a forget-me-not that will soon grace the passenger door entrance of all PAL airplanes. The flower became the symbol of Newfoundlanders who fought in the First World War.

The forget-me-not flower, the symbol of those from Newfoundland who fought in the First World War. (Twitter)

The airline also announced it will be offering complimentary in-province flights to war veterans who would like to travel to St. John's to attend special July 1 Memorial Day ceremonies and Beaumont-Hamel commemorative activities at The Rooms. All veterans will also be offered a 20 per cent discount on future PAL flights.

"The sacrifice of so many of Newfoundland and Labrador's sons [on July 1, 1916] at Beaumont-Hamel remains a defining moment for all of us in this great province," said General Rick Hillier, a senior advisor for PAL, in a press release Wednesday.

"As part of our remembrance and appreciation, I am honoured to announce this partnership between PAL Airlines and The Newfoundland and Labrador Provincial Command of the Royal Canadian Legion." 

With files from Stefanie Davis