New Brunswick

Geezerade ad campaign angers Moncton man

A Moncton, N.B., man is calling on people to voice their opinions on an advertisement for slushies featuring seniors at Circle K stores in the Maritimes.
A Moncton man is calling on people to voice their opinions on an advertisement for slushies featuring seniors at Circle K stores in the Maritimes. (CBC)

A Moncton, N.B., man is calling on people to voice their dislike of an advertisement for slushies featuring seniors at Circle K stores in the Maritimes.

The advertisement shows a drawing of an elderly man drinking a slushy called Geezerade.

Craig Norris, a Moncton man in his 30s, said the campaign is disrespectful of seniors and he finds it "deeply offensive."

"We started a Facebook group and in 24 hours, we had 100 people who said they didn't like the campaign," Norris told CBC News.

"I think it's fair to say there's a good chunk of people that don't like the ads."

Norris said an incident last week prompted him to take action.

"A couple of kids from our in-home daycare walked by and when they say the photo, one kid said, 'Oh look at the geezer.' Then another kid said, 'There's a geezer on the screen' and they all started to laugh and it just kind of made me cringe," he said.

Norris called Circle K to complain about the advertisement. They called him back and told him they would keep his concerns in mind for their next campaign, he said.

"They didn't seem to open the door for removing this campaign, which I think would be the best idea," Norris said.

A spokesperson for Circle K was not available for comment on Tuesday.

Norris said he hopes if enough people join his Facebook group and contact the company directly with their complaints, officials will decide to pull the advertisements.

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