New Brunswick

Saint John food company making healthy meals for those too busy to cook

A new food company in Saint John is now delivering fresh meals, made with local ingredients, to clients who want to eat healthy but don't have time for preparation and cleanup.

Nourish NB cooks for people who want to eat healthy but don't have the time

The province says it is encouraged by the number of people who have taken mandatory food handling training this year. (CBC)

A new food company in Saint John is now delivering fresh meals, made with local ingredients, to clients who want to eat healthy but don't have time for preparation and cleanup.

"We want to create healthier choices for people on the go," says Manuel Adair, with Nourish NB.

Individual meals are priced at about $12.50, but the price per unit comes down when customers place larger orders.

Manuel Adair of Nourish NB says the company is covering Saint John for now, and hopes to expand next to the Kennebecasis Valley. (CBC)
Currently, the lunches and dinners can be picked up at three locations within the city, including the Nourish NB kitchen in the former Dr. Roberts Hospital on the west side, Afterburn Performance on Bayside Drive, and Pete's Frootique in the City Market.

The Adairs are scouting for more spaces and plan to extend the service into the Kennebecasis Valley.

Customers can choose from 87 menu items shown online.

But the menu changes and grows, in response to customer feedback and what's in season.

Jose Adair, Manuel's brother, runs the kitchen, and also designed it.

The Adairs say it took three months to completely rebuild their 2,000 square foot space which used to be a laundromat.

It now features commercial grills, industrial walk-in coolers and steel preparation tables where meals are plated into takeout containers.

Health for the hectic lifestyle

Wednesday morning, cooks Cassie Trott and Wesley Brown were helping Jose Adair prepare some 40 spinach salads with grilled chicken, strawberries, blueberries, walnuts and a slab of feta cheese.

Jose Adair says he's been getting good feedback about the meals and convenience their company offers customers. (CBC)
The lunches were dressed in a balsamic reduction and garnished with a sprig of thyme.

"We get a lot of great feedback," said Jose Adair.

"People are able to enjoy more time with their families. They're able to eat healthy and lose weight. They're able to eat at the proper times instead of rushing at night."

The Adairs says the business is growing at a steady pace and that they're adding about 10 new customers per week.

They've created a Facebook page and they also use Instagram to show off photos of their food.

In the future, they hope to expand the business into Fredericton and Moncton.

Ultimately, they say they want to support a foundation that promotes nutritional education and healthy eating for youth.

Both Adairs say they're concerned about Saint John's high rates of child poverty and child obesity.

Entrepreneurial family

Manuel and Jose Adair say entrepreneurship runs in the family.

They say their parents ran successful businesses, and their sister, Monica Adair, is the co-founder of Acre Architects, along with her husband, Stephen Kopp.

The Adairs say they also come by their love of food honestly, with their mother, Leticia Adair, a passionate cook who sometimes spends days preparing Mexican feasts for family and friends.


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