New Brunswick

Wolastoqi woman releases first children's book, plans for Indigenous-language versions

Gail Francis of Negotkuk (Tobique First Nation) is preparing to launch her first book on Monday. Moonbeam is a culturally based children’s book about how a pre-contact Indigenous family names their child.

Gail Francis worked with niece as illustrator

Gail Francis finished writing Moonbeam in 2004 and is self-publishing the book after overcoming many hurdles. (Tara Audibert/submitted)

It took Gail Francis of Negotkuk (Tobique First Nation) years to turn an idea into her first children's book.

But all that work comes to fruition when she releases Moonbeam on Monday.

Moonbeam is a culturally based children's book about how a pre-contact Indigenous family names their child. The character Moonbeam is told the story of her naming while the family waits for another newborn baby in the village to be named.

Francis is a former educator and now an autism resource consultant. She wrote the story of Moonbeam more than 15 years ago. 

But bringing the book to life wasn't without its hurdles.

Francis teamed up with her niece, Tara Audibert, an animator and filmmaker, who provided the illustrations. But the publishers they approached had a different idea. 

"One of the barriers for my aunt publishing this with a formal publishing house was that they all were like 'We're going to provide you with an illustrator, you can't bring your illustrator,'" Audibert said. 

"Tara had captured the essence of Moonbeam, I really didn't want another illustrator," Francis added.

Audibert didn't understand why so many publishers would walk away from a story by an Indigenous woman — illustrated by an Indigenous woman. She said there are probably only a handful in the field in the country.

Tara Audibert, left, did all the illustrations and brought Moonbeam to life on the pages for her aunt Gail Francis, the author. (Tara Audibert/submitted)

The aunt-niece duo decided to move in another direction with Moonbeam.

"She put it into publishers and then got some rejections," Audibert said. "Then I said that I've self-published my own works and we could just do this."

And that's what they did. 

Audibert created a logo and helped her aunt start her own publishing company. Francis Books was born with the intent to release Moonbeam

Francis found one of the benefits of self-publishing is that she has the power to have the book translated into the two Indigenous languages of New Brunswick: Wolastoqey and Mi'kmaq.

"When I started school I didn't know in English, I had to learn English," Francis said. "When I see the kids coming into school now it's the opposite. They're speaking English and trying to learn their language in school, so it's been a flip in terms of when I started my education."

Francis thinks it is important to recognize the Indigenous languages of each region. New Brunswick being the only officially bilingual province, she thinks that Mi'kmaq and Wolastoqey should be added to the official languages as well.

Longtime teacher Gail Francis hopes her book will be used in schools, not only in Indigenous communities but also in non-Indigenous classrooms. (Tara Audibert/submitter)

Moonbeam already has Wolastoqey words sprinkled throughout the book, including terms of endearment such as "t'us" (daughter). But Francis said a full translation could be used as a teaching tool for a language at risk.

"If we could have the language out there available to them, so that there's resources out there that they could utilize" Francis added.

Francis said she has already had a few organizations and schools purchase several copies of Moonbeam to be used in their literacy programs or classrooms.

Francis has plans to release a sequel to Moonbeam and wants the character to become the Wabanaki version of Franklin, the popular children's book series about a turtle. She hopes that she and Audibert can animate the story in the future, as well.

Francis and Audibert will be having a book launch event for Moonbeam on Jan. 27 at the ARM Book Nook in Miramichi from 1:30 p.m. to 5:30 p.m.


Logan Perley is a Wolastoqi journalist from Tobique First Nation and a reporter at CBC New Brunswick. You can email him at or follow him on Twitter @LoganPerley.