Quebec's push for more multimedia companies pays off

Quebec's aggressive courtship of digital industries has gained it an international reputation for multimedia works and made Montreal a hotbed for innovative thinkers.

C2 serves as a coming-out party for Montreal as a creative and digital leader

Watch what C2 Montreal's participants had to say to reporter Ainslie MacLellan about the conference.

5 years ago
Commerce meets creativity at C2 Montreal's 2016 edition. 2:08

Quebec's aggressive courtship of digital industries has gained it an international reputation for multimedia works and made Montreal a hotbed for innovative thinkers.

The commerce and creativity conference, C2 Montreal, brought 5,000 innovators together from around the world last week to share ideas and expand their knowledge base.

Montreal's creative pedigree makes it a perfect host city for global innovators to share their dream-like visions of future products.

"Of course we have Cirque du Soleil, renowned the world over, and gaming developers, but what we don't realize is that this DNA is exceptional," Richard St-Pierre, president of C2 Montreal told CBC reporter Ainslie MacLellan.

Richard St-Pierre is the president of C2 Montreal, the annual conference which launched in 2012. (Ainslie MacLellan/CBC)

Jean-Constant Guigue, an entrepreneur from France attending the conference, said Montreal is the land of opportunity and cheaper than starting a business in the U.S.

He's right on the money. Operating costs in Quebec are about 17 per cent lower than in Europe and nearly 28 per cent lower than in the U.S., according to a guide comparing international business hubs.  

"The people recognize if you do something well and you just grow really quickly," Guigue said.

Lecturer Fionn Dobbin from the Stockholm School of Economics in Riga said he wanted to attend the conference because it reflects his teaching style.

Lecturer Fionn Dobbin spoke to CBC from the C2 ball pit. (Ainslie MacLellan/CBC)

"It works on creative confidence, collaboration and on the playful mind," he said.

Quebec invests

Quebec has been dishing out incentives to the province's multimedia industries for years.

It has helped make Montreal the world's fifth-largest video game centre, according to Invest Quebec.

Some measures the province has taken include offering multimedia companies a tax credit which covers up to 37.5 per cent of labour costs.

Local companies, global recognition

Mile End's Ubisoft boasts the blockbuster video game franchise Assassin's Creed as one of its creations. It is currently being turned into a film starring Michael Fassbender set for a Dec. 2016 release.

Game of Thrones fans can thank local visual effects company Rodeo FX for bringing the show's city of Meereen to life, along with a virtual army.

And Montreal's Moment Factory brought a much buzzed about interactive and multimedia experience to Madonna's Super Bowl XLVI halftime show. 

with files from Ainslie MacLellan


To encourage thoughtful and respectful conversations, first and last names will appear with each submission to CBC/Radio-Canada's online communities (except in children and youth-oriented communities). Pseudonyms will no longer be permitted.

By submitting a comment, you accept that CBC has the right to reproduce and publish that comment in whole or in part, in any manner CBC chooses. Please note that CBC does not endorse the opinions expressed in comments. Comments on this story are moderated according to our Submission Guidelines. Comments are welcome while open. We reserve the right to close comments at any time.

Become a CBC Member

Join the conversation  Create account

Already have an account?