Pay-it-forward startup daana wins CBC Media Pitch at Startupfest

60 seconds of pitching and the CBC judges were sold - daana is the winner of CBC’s Media Pitch event at Startupfest 2016.

Daana connects people to free wellness classes in Montreal and abroad

Daana is 'an ancient word that means to cultivate the virtue of giving,' said Goswami, shown with daana co-founder Caroline Goyer. (CBC)

Sixty seconds of pitching and the CBC judges were sold — daana is the winner of CBC's Media Pitch event at Startupfest 2016.

For the last three years, CBC Montreal has run a pitch competition during Startupfest, looking for an original young company to feature on CBC's platforms.

This year it was Bhaskar Goswami who blew the judges away, pitching a website that connects people to free wellness classes happening near them.

The site lists classes like meditation, chanting, yoga and self-defense.

After attending a class, people receive an email asking if they'd like to give some money to daana to pay the teachers of future classes.

"They contribute whatever they want anonymously to keep the classes going," said Goswami. "So the whole thing is a give-it-forward economy."

Goswami said he was inspired to start the platform after decades of yoga and meditation.

"It's given me so much, and my question is 'Why me, why not everybody?'" he said.

Goswami and co-founder Caroline Goyer dream of daana going global, and would like to see the pay-it-forward model spread to other kinds of classes and services.

You can check out daana's Montreal classes here.