Manitoba

Winnipeg musician Sierra Noble loses Facebook following after account is hacked

Winnipeg musician Sierra Noble gained more than 30,000 followers on Facebook over the past 15 years. But when she woke up one morning last week, they were all gone — and she might not get them back.

Says Facebook was the best way for her to interact with fans, release new music during COVID-19

Sierra Noble is trying to get her Facebook page back after a hacker deleted it last week. (Sierra Noble/YouTube)

Sierra Noble, a singer-songwriter and fiddle player in Winnipeg, has developed quite a following after performing in the 2010 Winter Olympics in Vancouver and opening for the likes of Bon Jovi and Sir Paul McCartney.

Noble gained more than 30,000 followers on Facebook over the past 15 years. But when she woke up one morning last week, they were all gone — and she might not get them back.

"It was just this horrifying message of, 'This content is unavailable,'" Noble said while on CBC Radio's Up To Speed on Friday.

"I'm quite tech savvy … and I did absolutely everything I could think of to figure out what was going on, and I had no more access."

To Noble's understanding, someone hacked into her account and ultimately deleted her Facebook page.

"It was quite devastating because I really cherish that connection with my fans and the ability to connect with them on a really personal level," she said. "I just feel so sad that it's gone."

Facebook is arguably the best way for Noble to get her music out, connect with fans, and catalogue a career, she says, and that's especially true now as she cannot go on tour because of the COVID-19 pandemic.

Noble was about to release music for the first time since 2016, so the timing of her page's deletion adds impact to the blow, she said.

"It's notoriously difficult to contact a real person at Facebook, so that's been a challenge," Noble said, but she's reached out to other people she knows who are trying to help in the meantime.

"I'm still hopeful, but in the case I won't be able to get it back, I have started a new one and there's been a pretty good response to people joining the new page."

Facebook told CBC News it is looking into the issue.

As upsetting as the ordeal has been, Noble is trying to approach it with a positive mindset and finds herself appreciating each person following her journey.

Noble's website along with her Twitter and Instagram accounts are still intact.

With files from Nelly Gonzalez

Comments

To encourage thoughtful and respectful conversations, first and last names will appear with each submission to CBC/Radio-Canada's online communities (except in children and youth-oriented communities). Pseudonyms will no longer be permitted.

By submitting a comment, you accept that CBC has the right to reproduce and publish that comment in whole or in part, in any manner CBC chooses. Please note that CBC does not endorse the opinions expressed in comments. Comments on this story are moderated according to our Submission Guidelines. Comments are welcome while open. We reserve the right to close comments at any time.