Businesses, Manitobans should rally behind shops targeted by Hells Angels with 1-star reviews: police union

The Winnipeg Police Association is commending a local business that enforced a policy barring patrons from wearing gang colours and symbols last month and is calling on other businesses to do the same.

'Criminal organizations rely on intimidation. That's their first step,' says police union vice-president

Dale Kelland, president of the Manitoba Nomads, a local chapter of the Hells Angels, spearheaded a social media campaign targeting businesses reviews on Facebook. (Dale Kelland/Facebook)

The Winnipeg Police Association is commending a local business that enforced a policy barring patrons from wearing gang colours and logos last month and is calling on other businesses to do the same.

"I applaud any business that says 'If you're wearing paraphernalia that's designed for intimidation, that's not welcome.' I encourage that, and I think that most Manitobans should encourage that," said George Van Mackelberg, Winnipeg Police Association vice president.
The social media campaign had Hells Angels members and supporters boycott two Winnipeg businesses and give them negative online reviews. (Dale Kelland/Facebook)

Two weeks ago Dale Kelland, the president of the Manitoba Nomads, a local chapter of the Hells Angels, launched an online boycott of two businesses he said discriminated against his gang members.

Hundreds of bikers and their friends then took to social media to give the Headingley Sport Shop Ltd./Indian Motorcycle Winnipeg, and the Marion Hotel one-star reviews. 

Van Mackelberg said publicizing intimidation tactics is a good thing.

"Many organizations, criminal organizations rely on intimidation. That's their first step. And you'll never get out from underneath them if you knuckle," said Van Mackelberg. "The worst thing that can happen to organizations like this is to have a spotlight shone on them. It'll eventually affect their illegal businesses and activity."

Kelland is a full-patch Hells Angel — the highest rank in the gang — and is widely believed to be the president of one of two Manitoba chapters of the gang. He is better known as Dale Donovan. ​

In 2009, he was sentenced to eight years in prison for his role in a drug trafficking operation and for trying to recruit gang members into a criminal organization. 

CBC News reached out to Kelland and the Hells Angels Motorcycle Club. The messages were not returned. None of the businesses he targeted in the online campaign would comment.

Online attack a form of 'mobbing'

Kelland first targeted the Headingley Sport Shop Ltd./Indian Motorcycle Winnipeg, which was scheduled to be the starting point for a charity ride. He had taken issue with an online post made by the event's organizer stating no gang colours were allowed at the ride.

Hundreds of people flocked to the bike shop's Facebook page and posted one-star reviews, but Kelland later instructed them to change their ratings to five stars after the store pulled out of the charity ride — which they did. 

Businesses were targeted after members of Hells Angels weren't allowed in the bar because they were wearing clothing with gang's trademark logos. (Dale Kelland/Facebook)
Days later, Kelland targeted the Marion Hotel, a small Winnipeg business with a "no gang colour or support paraphernalia" policy that had turned away customers wearing the Hells Angels trademark logo. They later turned their attention to the Marion Street Eatery, the restaurant inside the hotel, after the Marion took down its Facebook page.

Hundreds of negative reviews were posted on the restaurants Facebook page and ratings dropped from 4.5 stars to three overnight.

"The Marion and the Marion Street Eatery have always been very supportive of the motorcycle community in the city and they have been for 25 years," said Van Mackelberg. "I think it's a shame that an organization that's trying to mask itself ... would pick on a business that's done very well for the community. It's a shame."

More than a week later, the Hells Angels online campaign continued on TripAdvisor, Zomato and Google reviews.
Marion Hotel became a target due its sign barring patrons from wearing gang colours and paraphernalia. Winnipeg Police Association vice-president George Van Mackelberg said it's incumbent upon drinking establishments to provide a safe environment. (Wendy Buelow/CBC News)

"It's disturbing that an army of sorts was marshalled against this business based on what seems to have been a single 'perceived offence'," said Sameer Hinduja, a co-director of the U.S. Cyberbullying Research Center and a professor of criminology and criminal justice at Florida Atlantic University.

The cyberbullying expert says the businesses may be able to pursue the matter in civil court, though it would be costly, and they may be able to get the onslaught of bad reviews taken down. 

"I would call it 'mobbing,' a form of cyberbullying. And I would contact [Facebook] to see if they can address the madness," said Hinduja.

Gang membership has consequences, police group

Van Mackelberg would like to see Winnipeggers rally behind the Marion Hotel and Eatery and counter the Hells Angels online attacks.

"That's where this group is choosing to fight the battle so I would encourage anyone that's ever been there, that's received good service to go on TripAdvisor. ... If their experience has been good to let them know," he said.

It's incumbent upon businesses to provide a safe environment for their patrons, especially in locations where alcohol is served, said Van Mackelberg. He called on more owners to ban gang members from their establishments.

Before he was a police officer, Van Mackelberg served in the Canadian military and said he believes strongly in this country's rights and freedoms. But he said if people choose to join a criminal organization like the Hells Angels, they have to accept the consequences.

"Citizens are always going to choose to belong to different groups, and that is their right ... but you ought not be surprised if that comes with a price."

Police union calls for anti-racketeering laws

The police union is also calling for Canadian laws to get tougher on criminal organizations like the Hells Angels.

"I'd like to see an anti-racketeering law that puts reverse onus on organizations and their members to prove that they're not members of that organization," said Van Mackelberg.

In 2009, Manitoba created the Criminal Property Forfeiture Act to seize items believed to have been purchased with the proceeds of crime. A provincial spokesperson said Manitoba Justice has since seized almost $14 million worth of items, much of which goes toward the Victims Assistance Fund and law enforcement agencies.

"Manitoba has tried. We have the proceeds of crime unit … the Hells Angels lost the clubhouse to them, 'cause they're a criminal organization. That's what they are," Van Mackelberg said.

In 2014, Manitoba was the first province to label the Hells Angels a criminal organization. The rest of Canada later followed suit. 

Van Mackelberg wants our laws to go even further and hopes Canadian law makers will take a page out of their counterparts south of the border. 

In the United States, a federal law called the Racketeer Influenced and Corrupt Organizations Act (RICO) allows the courts to hand down 20-year prison sentences and impose fines of up to $25,000 on people convicted of racketeering. 

Manitoba's Justice Minister said she was open to discussing the police union's concerns.

"The threat of violence and criminal activity posed by gangs and organized crime is something we take very seriously and we will continue to work with law enforcement to build safer communities for Manitobans," Justice Minister Heather Stefanson said in a statement to CBC News.



Caroline Barghout

Investigative Reporter, CBC Manitoba I-Team

Caroline began her career co-hosting an internet radio talk show in Toronto and then worked at various stations in Oshawa, Sudbury and Toronto before landing in Winnipeg in 2007. Since joining CBC Manitoba as a reporter in 2013, she has won an award for her work on crowded jails and her investigation into Tina Fontaine's death led to changes in the child welfare system. Email: