Spring ratings give CBC Manitoba a reason to celebrate

When the spring ratings for radio were released in late May, everyone at CBC Manitoba was ecstatic. And why not? For the first time ever, CBC Radio One 89.3 FM/990 AM was within a hair of becoming the No. 1 station in the market.

Audience numbers have never been better, writes John Bertrand

We're looking for strong, provocative views on things happening in your city, province or country. Send us your ideas. (Donna Lee/CBC)

When the spring ratings for radio were released in late May, everyone at CBC Manitoba was ecstatic. And why not? For the first time ever, CBC Radio One 89.3 FM/990 AM was within a hair of becoming the No. 1 station in the market.

Our morning show, Information Radio, with host Marcy Markusa further solidified its No. 2 ranking with some of the strongest audience numbers in the last two decades.

Radio Noon with Marilyn Maki as host moved from sixth to second place with a 9.9 share of the overall audience; again, a historically high number.

Host IsmailaAlfa and the Up to Speed team also posted audience gains and moved into a tie for second.

The Saturday morning show with host Terry MacLeod is No. 1 in the market while the Sunday edition holds down a very strong second place.

In short, audiences were up all over the place for both local and network CBC Radio One programming in Winnipeg.

This is coupled with recent television results for CBC News: Winnipeg at 5, 5:30 and 6 with host Janet Stewart that show we're continuing to maintain the No. 1 spot between 5 and 6 p.m.

Information Radio with host Marcy Markusa further solidified its No. 2 ranking this spring with some of the strongest audience numbers in the last two decades. (Darren Bernhardt/CBC)
Our television news — including CBC News Winnipeg at 11 posted an increase of about 6,000 viewers from the fall ratings period until now.

Online audiences for continue to grow and we are connecting with more and more people every month through social media like Twitter and Facebook.

Audience numbers have never been better, and there is a profound sense of pride among everyone at CBC Manitoba.

Only one measurement

Ratings are one measurement of relevance and the way we are connecting with this community. They are one measurement telling us whether our stories, our news and our current affairs programming are reflecting the issues and ideas that matter most to all of you.

But ratings are just that — only one measurement.

We look very closely at the diversity of our content to ensure we are reflecting the demographic makeup of our community, including our dynamic and diverse aboriginal community. We also want to ensure that we are capturing the broadest range of opinions and ideas possible.

Another measurement is accuracy, fairness and balance. Yet another is the range of content we air to ensure we place the appropriate focus on areas like arts and culture, politics, social issues and stories about people and groups working to change their lives and their communities for the better.

One more measurement is the number of relevant and impactful original and enterprise stories we tell on a daily, weekly and monthly basis stories you won’t hear or see anywhere else.

And we listen very carefully to the feedback good and not so good from people just like you. This is your public broadcaster. What you say, what you care about, matters deeply to everyone at CBC Manitoba.

We look at all of those things and more as we work to create the most relevant and informative programming and newscasts possible.

We are proud of the ratings. We are also proud of our ongoing efforts to serve Manitobans and, by extension, Canadians to the very best of our ability on all of our platforms. We are proud to be a vital part of this community.

As always, please don’t hesitate to contact me directly at 204-788-3213 or at or find me on Twitter at @CBCJohnBertrand.

About the Author

John Bertrand is CBC's senior managing director for the Prairie/North region. He is based in Winnipeg.


To encourage thoughtful and respectful conversations, first and last names will appear with each submission to CBC/Radio-Canada's online communities (except in children and youth-oriented communities). Pseudonyms will no longer be permitted.

By submitting a comment, you accept that CBC has the right to reproduce and publish that comment in whole or in part, in any manner CBC chooses. Please note that CBC does not endorse the opinions expressed in comments. Comments on this story are moderated according to our Submission Guidelines. Comments are welcome while open. We reserve the right to close comments at any time.