Manitoba

Manitoba government teams up with pharmacy chain to help people quit smoking

The Manitoba government and a major pharmacy chain are joining together to provide free counselling and products to people who want to quit smoking.

Province paying Shoppers Drug Mart $2.1 million to provide nicotine gum, counselling

Manitoba Health Minister Cameron Friesen speaks Wednesday about his government's partnership with a major pharmacy chain to provide free counselling and products to people who want to quit smoking. (Steve Lambert/The Canadian Press)

The Manitoba government and a major pharmacy chain are joining together to provide free counselling and products to people who want to quit smoking.

Health Minister Cameron Friesen says the province will pay Shoppers Drug Mart up to $2.1 million to provide counselling and items such as nicotine gum to an estimated 4,500 people.

The government is using a social impact bond, which awards the money to private-sector partners if certain goals are met.

In this case, the goal is to get at least 12 per cent of people who register in the program to kick the habit.

The former NDP government promised to subsidize nicotine patches and other products shortly before it lost the 2016 election.

Friesen says research shows people have a better chance of quitting when they get counselling as well.

More from CBC News:

Comments

To encourage thoughtful and respectful conversations, first and last names will appear with each submission to CBC/Radio-Canada's online communities (except in children and youth-oriented communities). Pseudonyms will no longer be permitted.

By submitting a comment, you accept that CBC has the right to reproduce and publish that comment in whole or in part, in any manner CBC chooses. Please note that CBC does not endorse the opinions expressed in comments. Comments on this story are moderated according to our Submission Guidelines. Comments are welcome while open. We reserve the right to close comments at any time.

now