Half-hearted? Only half of Manitobans plan to celebrate Valentine's Day, says poll

A new poll suggests only half of Manitoban couples plan to celebrate Valentines Day.

26 per cent of Manitobans surveyed plan to buy their partners flowers, 38 per cent to give cards

An estimated 40 million Valentine's Day cards were exchanged in Canada last year, according to Hallmark Canada. A new poll suggests about 38 per cent of Manitobans will give a greeting card to their Valentine this February. (John Moore/Getty Images)

Only about half of Manitoba couples plan to treat their special someone on Sunday, according to a new poll by Saskatchewan-based Insightrix Research. The results are based on an online survey of 395 Manitobans in romantic relationships, said Lang McGilp senior research executive with Insightrix Research.

The poll found the three most popular 'gifts' on Valentine's Day are: meals out, greeting cards, and candy or chocolate.

While dinners are a common romantic gesture on February 14, most couples in the province plan to skip out on the crowded restaurants and stay in this weekend, according to the poll. Only 41 per cent of Manitobans surveyed plan to take their partner out for Valentine's Day, said McGilp.
(Insightrix Research)

One of the surprises in the poll, according to McGilp, was how few Manitobans plan to buy chocolate, candy or flowers for their sweeties this year.

"You see it throughout all the advertising, Valentine's Day is about flowers and chocolates," he said.

Yet only 33 per cent of those surveyed plan to buy treats like cinnamon hearts and chocolates. Flowers are even less popular than candy, only 26 per cent plan to give a bouquet to their loved ones.

Another stereotypical Valentine's Day gift unpopular in the prairie province: lingerie. Only 11 per cent of men and women in couples plan to buy their lover clothing. Even fewer plan to buy jewlery.

Expectations generally low in Manitoba

While Valentine's Day doesn't necessarily see Manitobans shelling out the dough, McGilp said, generally speaking expectations are low to begin with.

The poll found Manitobans are expecting to receive less than what others are planning to give. 

For example, heterosexual men who really like receiving greeting cards are set for a special surprise in 2016.

The poll found a whopping 49 per cent of women will buy their partner a Valentine's Day card this year, while only 25 per cent of men expect to receive one.


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