Former Winnipegger's 'mean toddler' video goes ultra-viral
'Your tummy looks like a bagel': Mean toddler's observations massive overnight success
Former Winnipegger Johanna Stein has created an internet sensation — a YouTube video she made about all the mean things toddlers say has gone ultra-viral.
Stein's video, called "Momhead," shows Stein getting ready in the morning with a GoPro camera strapped to her head, all the while, her daughter making some harsh observations.
"Your breath smells like a fart," is one of them. "Your tummy looks like a bagel," is another.
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"That was all when she was like three four years old before she understood what it meant to insult a person," said Stein, whose daughter is now seven. "I just thought it was really funny."
The video was posted on Sept. 29 and on Wednesday evening it had more than 700,000 views.
On BuzzFeed, where it sat at the top of the page within days of posting, the video had more than one million hits and climbing.
"It's weird. I did not expect that to be honest," she said. "I mean, it really was making us laugh and I thought, 'Maybe I'll sell a couple of books.' I was gobsmacked by it. You know, it's super cool."
Stein, now a writer and comedian, was born and raised in Winnipeg. Proudly, she says, in the North End.
After taking theatre and English at the University of Winnipeg — and briefly flirting with the prospect of medical school — she moved to L.A.
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Stein's made videos for Yahoo and Procter and Gamble before, but this one was just for fun to promote the book.
She made it with a GoPro and a close friend, Suzanne Luna, who is a director on the Ellen show.
The inspiration came not only from her book but also Stein's husband, Dave Gassman, who takes her daughter skiing and often straps on a GoPro.
When he turned it around to face him, Stein thought it was pretty funny so she decided to pair it with her daughter's now famous insults.
Reaction to the video online has been mixed — many people find it funny, but some people… not so much.
Either way, the attention online has caught the eye of major networks around the world. On Thursday, Stein is sitting down for an interview with CNN and a major morning show in Australia.
She's also had calls from Meredith Vieira's people and Steve Harvey.
"Buzzfeed is what [did it]. It was at number one within a couple of hours of being on BuzzFeed," she said. "I went to bed [Tuesday] night and it had, I don't know, 100,000 hits."
While Stein is enjoying the press frenzy, she's also preparing for a book tour and a possible sitcom with CBS. Actor Will Arnett (who also has ties to Winnipeg) used his production company to option the book for a potential pilot.
Stein will be in Winnipeg next month at McNally Robinson to sign copies of her book.