Manitoba·Blog

CBC connects with Manitobans on all levels

More Manitobans are watching CBC News, with host Janet Stewart and meteorologist John Sauder, than we’ve seen in the last 20 years.
CBC is determined to be the public space at the heart of our conversations and experiences as Manitobans. We are committed to deliver the breaking news and survival information you need to stay informed. (Darren Bernhardt/CBC)

More Manitobans are watching CBC News, with host Janet Stewart and meteorologist John Sauder, than we’ve seen in the last 20 years.

The just-released results of the fall ratings period show audience growth for every time slot of our local news including 6 p.m. and late night.

Then there’s the performance of our local radio programming. More people are listening to our morning show Information Radio with host Marcy Markusa than ever before.

The Weekend Morning Show, with host Terry MacLeod, is No. 1 in the market on Saturday and achieved near-record numbers on Sunday.

Up to Speed, with host IsmailaAlfa, is in a virtual dead-heat for first overall in the competitive 3 p.m. to 6 p.m. weekday time slot.

Our new weekly Indigenous program, Unreserved, with host Rosanna Deerchild, has already gained a significant share of the available audience at 5 p.m. on Saturday.

Record numbers

When it comes to online, the numbers for CBC Manitoba continue to climb.

Not long ago, we smashed a record with more than 2 million page views in one week. Engagement with our audiences in social media is growing and more and more people are connecting with the CBC news and information they need through mobile.

With some of our stories, the mobile numbers  through smart phones and tablets is almost 50 per cent of the total views.

This digital trend clearly fits into CBC’s new five-year strategy, A Space for Us All, that outlines a strong shift toward mobile and digital. It talks about how we’ll provide new services that will better serve those audiences 18 hours a day, seven days a week.

We will deepen the ways we engage our community in the digital space while continuing to expand the range of our content and innovation in our storytelling. We will increase the number of touch points all throughout the day to ensure we are as relevant and reflective as possible.

We must be listening

As your public broadcaster, we are driven by a mandate to share and tell the stories of what it means to be Canadian; what it means to live and raise a family and grow a business in this community; what it means to fully express ourselves, our ideas, our opinions and our culture.

We are in the relevance business. We must understand and reflect the “is” of this community and not just the “was.”

That means we need to be constantly, relentlessly connecting with all of you, in every corner of this community and in every way possible, about what matters most to you. We must be listening. We must be changing to meet your needs on all of our platforms.

We are proud of the growth of our audiences on television, radio and in the digital space. We are very thankful to all of you who depend on CBC Manitoba for the news and information you can trust. And thankful for the ongoing feedback, much of it very candid, that challenges us and makes us better.

We are determined to be the public space at the heart of our conversations and experiences as Manitobans. We are committed to deliver the breaking news and survival information you need to stay informed. We are also determined to deliver when it comes to depth, context, fairness and balance, along with agenda-setting original and investigative journalism.

If you have something to say about what we do and how we do it, you can reach me directly at 204-788-3213 or by email at john.bertrand@cbc.ca or on Twitter @CBCJohnBertrand.

I want to know what you think about your CBC.

About the Author

John Bertrand is CBC's senior managing director for the Prairie/North region. He is based in Winnipeg.

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