Manitoba

Blue Bombers reveal new logo

The Winnipeg Blue Bombers are going back to their roots, adopting a solid W as their new logo.
The logo to be worn by the Winnipeg Blue Bombers in the 2012 season is the same one the team wore when it won Grey Cups in 1962, 1984, 1988 and 1990. (John Woods/Canadian Press)

The Winnipeg Blue Bombers are going back to their roots, adopting a solid W as their new logo.

The club revealed its redesign on Tuesday, dumping the oft-maligned lightning bolt that has been used since 1995.

"Entering their 83rd season, the Blue Bombers' new logo continues to honour the proud history of the Blue and Gold and all the players that have worn the W over the years," Jerry Maslowsky, the club's vice president of marketing, told reporters.

"Since the early 1960s, the Blue Bombers have been recognized by the bold block W logo on their helmets. Winning Grey Cups in 1962, 1984, 1988 and 1990 with this logo, the team is returning to this helmet design with a few minor updates."

One of those updates is the blue trim around the W. The old trim was royal blue, while the new is navy blue, according to Bomber brass.

Tradition, not superstition

Maslowsky stressed that the Bombers did not ditch the lightning bolt just because the team has never won a Grey Cup while wearing it.

The old Bombers logo, featuring the lightning bolt, has been in use since 1994. (bluebombers.com)

"I don't know if it's as much superstition as it is the tradition," he said.

"Our current players, every time that they were putting on that W on that retro jersey, there was just something a little bit extra that brought that tradition and pride with them as well."

The new logo will be the centerpiece of every helmet and "will allow fans of all generations to continue to connect with the historic brand while paying homage to the past and looking forward to the future," said Maslowsky.

"What we've seen in the past is that W, when people see it … that is truly the Winnipeg Blue Bombers," he said.

Opening of new stadium unclear

The Bombers, along with every other CFL team, will also be unveiling new home and away jerseys on May 1.

Meanwhile, Bomber brass are not saying when construction of the team's new stadium will be completed, but fans may end up watching the first games of the upcoming season at another retro icon — Canad Inns Stadium.

Construction workers at Investors Group Field, the new stadium, told CBC News it may not be completed until the end of August.

At this point, the building's skeleton is not yet finished.

Team officials would only say they are expecting an official update from the construction company on May 1.