SW Sounds: Sneaker Club

Meet London rock band Sneaker Club in this week's edition of SW Sounds.

Single 'Hey Honey' turns the end of a friendship into uplifting pop rock

London rock band Sneaker Club. Its members met while students in the Music Industry Arts program at Fanshawe College. (Submitted by Sneaker Club)

SW Sounds is a weekly feature that profiles a southwestern Ontario artist and their new music. Listen for it Mondays on Afternoon Drive between 4:30 p.m. and 5:00 p.m. on CBC Radio One.

It's been less than a year since they played their very first show, but Sneaker Club has already begun to create a buzz for themselves. The London band brings together recent grads of Fanshawe College's Music Industry Arts program who make their own brand of happy-go-lucky pop rock, even when the songs aren't that happy at all. We spoke to singer/guitarist Daniel Wagg and lead guitarist John Gould.

Where did your band name come from?

Daniel Wagg: It came out of desperation. I had a list of names on my phone and none of them were very good, but we needed to give one to our buddy who was making the Facebook event page for our first show. So I just blurted out 'like, Sneaker Club,' and we all agreed that it was okay. We felt that we could just change it afterwards if we wanted to, but we never did.

What's it like being an independent band in southwestern Ontario?

DW: When I moved to London just over two years ago, I had no idea about the music scene here. I mean, I thought it was cool that there was a program in college about music, but I didn't realize that London has such a great music scene that's so supportive. That goes for southwestern Ontario as well. 

JG: We've made so many relationships with other bands. We're still very young, but we've made so many friends along the way. Everyone wants everybody to succeed. That's really cool.

Tell us a bit about 'Hey Honey.'

DW: I wrote 'Hey Honey' in my dorm room in my first year of college, when I first started to take songwriting more seriously. It's about a relationship, a friendship that fizzled out in a not-great way. It was me kind of reflecting on that and connecting the dots of this story in areas where I didn't have an explanation. I think it's really great when you can tell a story that maybe isn't the happiest and make the sound of that song really happy and liberating. When we decided to do the song, we recorded it with Dan Brodbeck - he's a program coordinator in our program at Fanshawe. He's super talented and won a Juno back in 2010. We banged out the song in one day and then spent some time working on the mix and the production. It took just over a year, from the time it was written to when it was recorded.

This interview was edited and condensed.

Have a listen to Sneaker Club's 'Hey Honey' as part of the band's SW Sounds profile:

If you know of an artist or band with new music that we should be featuring on SW Sounds, email or reach out on Twitter, @cbcafternoondr.

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