Mystery man brings early Halloween to London

So who is London's Pennywise?

Here's what we know. He spends two hours dressing up in a puffy grey jumpsuit with an obnoxiously large ruffled collar. He paints his face white and wears a ratty red wig with a receding hairline. He wears white gloves and is often holding that ominous red balloon Stephen King fans will know from his novel, 'It.'

"It just happened on a whim, and it cheered people up in a time where the world is going crazy so I kept doing it," said the mystery man who spoke briefly on CBC's London Morning.

"The costume just got better and better," said the Halloween fanatic who in full costume stands more than 6 foot 3 inches tall, grinning and waving at passersby, occasionally handing out balloons. 

"The guy doesn't talk. He is silent," said photographer Melissa Price who contacted the clown after seeing his photos on social media in early October.

"That's Pennywise. He's in character and he does a fantastic job staying in character," she said.

Price admitted she is afraid of clowns herself, thanks to Tim Curry's rendition of Pennywise in the movie, 'It.'

"He knows it too. I've told him straight up; you are not allowed to come near me," she said. "It creeps me out looking at my own pictures that I've taken of him. The shots that I've done. I'm like that it's eerie."

The pair are now booking photography sessions for people who want a chance to appear in a photo with Pennywise.

"This has taken off a lot differently than I was expecting," she said. "I've got my phone blowing up left, right and centre with people wanting to book."