'It's overwhelming.' London Food Bank sees 30 per cent increase in donations
In a holiday season that was characterized by dire need from many in the region, Londoners showed up to help those dealing with food insecurity.
According to Jane Roy, the co-executive director at the London Food Bank, donations for the agency went up 30 per cent in compared to 2019.
Roy said the Business Cares Food Drive raised 600,000 pounds of food, which roughly translates to $1.2 million in donations.
"It was overwhelming, it was inspiring, it was magnificent. It was just amazing to see the community respond," Roy said on CBC's Afternoon Drive.
"People get that our next door neighbours are having trouble, because they're feeling it themselves. So I I think it's just, you know, neighbour helping neighbour," she said.
Roy thinks, if anything, the COVID-19 pandemic has showed that food insecurity is something that could happen to anybody at any time, which she hopes reduces the stigma surrounding the use of food banks and reminds people that food insecurity is a year-round issue.
As part of CBC London's fundraising efforts, the Sounds of the Season campaign raised $13,240.00 for the London Food Bank.