London

Downtown storefronts light up for interactive Holiday Window Walk

Londoners are invited to take a stroll downtown and enjoy Holiday Window Walk that merges window displays at eight different downtown shops with audio plays they can hear through their smartphones.

The stroll features creative displays and stories from local, multidisciplinary artists

A Holiday Window Walk display at David E. White menswear in downtown London, Ont. (Travis Dolynny/CBC)

A local production company has partnered up with Downtown London to bring a socially-distanced, holiday window walk to life. 

Londoners are invited to take a stroll downtown and enjoy the Holiday Window Walk that merges window displays at eight different downtown shops with audio plays they can hear through their smartphones. 

"As London heads into the red zone, it's more important than ever to provide safe entertainment that keeps us connected to our city and community," said Lauren Rebelo and Daniel Bennett, the artistic producers of Curveball Creative, the local production company behind the project. 

The walk, which is about a 45-60 minutes long, starts at Commonwealth Coffee Co. on Richmond Street. At each stop, Londoners just have to scan a QR code and follow the prompts to play the audio that brings the window displays to life.

Listening to a story outside of the Holiday Window Walk at CommonWealth Coffee Co. in downtown London, Ont. (Travis Dolynny/CBC)

The display follows the story of a character named Spirit as they find meaning in a holiday season like no other. 

"As we all face new and changing parameters in many aspects of our lives, I felt compelled to write something that acknowledges the moment we are in but also searches for the beauty and unexpected joy of 2020," said Megan Watson, the local playwright who wrote and directed the holiday window walk.

The project features the work of mostly local, multidisciplinary artists, Rebelo and Bennett said.

"We are excited to have such beautiful window displays and encourage all of you to grab your headphones and head downtown for the Holiday Window Walk," said Executive Director of Downtown London Barbar Maly. 

Rebelo and Bennett said the walk can be done at any time of day, but they encourage people to check it out after sundown when they're lit up and really come to life. 

(Curveball Creative)

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