Sounds of the Season raises $10K for The Food Bank of Waterloo Region

CBC K-W's annual Sounds of the Season campaign raised more than $10,000 for The Food Bank of Waterloo Region. That amount is double what was raised in 2016.
Rick Guzik performs at Sounds of the Season 2017 at TheMuseum in downtown Kitchener. (Kate Bueckert/CBC)

This year's CBC K-W Sounds of the Season campaign raised doubled the amount raised in 2016, thanks in part to one special little helper — Anna Puopolo.

A total of $10,328.85 was raised over the month of December and 258 lbs of food. That provides more than 33,000 meals for people in need, the food bank said.

That's up from $5,030 raised in 2016. That year, 1,030 lbs of food was raised; enough for 15,895 meals.

Wendi Campbell, the executive director of The Food Bank of Waterloo Region, said the campaign grows each year. That means it helps even more people and gets the word out about what they do.

"It's amazing the number of people you talk to in the community that talk to us about Sounds of the Season and what they've heard about it and the stories that we're about to tell through the campaign to talk about the need in the community and to raise the awareness," Campbell said.

"It's not just about hearing about us on the radio — it's about the stories and the impact that those donations and those gifts are having in the community."

Cambridge girl integral to campaign

This year, CBC K-W also had help from Anna Puopolo. Puopolo, from Cambridge, is known across Waterloo region and online for the Anna Show, a toy review channel on YouTube. 

"We have to thank our friend Anna," Campbell said.

"The people who Anna reached out to through her campaign, the people that we talked to at TheMuseum the day we kicked off our event, who had learned about the food bank for the first time because of Anna's work in the community, that definitely made the difference."

Puopolo has dabbled in philanthropy before, raising $2,000 for Syrian children on Kickstart in lieu of birthday presents when she turned six last January.

And in case anyone is wondering: Yes, Anna got a kitten for Christmas.


  • An earlier version of this story indicated $10,328.85 was able to provide 331,078 meals for people in need. In fact that number is closer to 33,000 meals.
    Jan 02, 2019 11:34 AM ET


To encourage thoughtful and respectful conversations, first and last names will appear with each submission to CBC/Radio-Canada's online communities (except in children and youth-oriented communities). Pseudonyms will no longer be permitted.

By submitting a comment, you accept that CBC has the right to reproduce and publish that comment in whole or in part, in any manner CBC chooses. Please note that CBC does not endorse the opinions expressed in comments. Comments on this story are moderated according to our Submission Guidelines. Comments are welcome while open. We reserve the right to close comments at any time.