Canada·Video

How politicians avoid a photo-op fail: Unpacking the staged campaign event

Can one bad photo op make or break a leader’s chances at winning an election? Strategists stage events that are highly controlled and co-ordinated to avoid the risk of being derailed by gaffes. But you can’t avoid them all, and experts say being too controlled can sometimes be just as risky.
Can one bad photo op make or break a leader’s chances at winning an election? Strategists stage events that are highly controlled and co-ordinated to avoid the risk of being derailed by gaffes. But you can’t avoid them all, and experts say being too controlled can sometimes be just as risky. 7:11