This 25-year-old Waterdown woman reached the peak of Canadian YouTube this year
Maddie Lymburner's fitness channel on YouTube has amassed almost 5 million followers
Lights, camera, crunch.
A Waterdown woman has become YouTube's top Canadian creator of 2020, after her home workout videos during the COVID-19 pandemic quintupled her online following to nearly five million subscribers.
Maddie Lymburner, 25, spent her childhood as a competitive dancer with Dancemakerz in Waterdown and In.Motion in Kitchener. She said it grew her passion for fitness.
In 2015, she began posting vlogs about her vegan diet.
"And then I did a lot of travelling and I didn't have a lot of money," she said in a phone interview on Tuesday.
She was a dancer until she was finished high school.
Lymburner didn't pursue college or university. Instead, she continued to live as a "digital nomad," visiting Australia, Africa, Bali, Mexico, South Africa, Thailand and other places.
"I was riding my bike around, but also I wanted to do some exciting workouts and I didn't have any equipment so I just started doing home workouts, and that's kind of where everything blossomed."
"I saw great results doing workouts at home and I decided I wanted to share that with the world."
Fitness channel was born in 2018
In 2018, she started another channel called MadFit — and that's when things began to change.
Lymburner spent the first year posting content at a whim, but the next year, she started posting a new video daily.
Her videos mainly consist of quick, bodyweight, home workouts that require little to no equipment. Some of them are also dance workouts.
She had one million subscribers by August 2019 — now she has almost five million subscribers.
It's now her full-time job to plan, create and test workouts, despite not having a personal training certificate (which she's aiming to get soon).
"I come from a small town and had no expectations going into this," Lymburner said. "I'm just so incredibly excited and honoured and I'm living my passion."