Hamilton unveils its new selfie-ready sign at city hall

The city's new sign was unveiled Friday night at a special ceremony.

About 300 people crowded around for a picture with the illuminated sign

Benjamin Davidson, 6. (Samantha Craggs/CBC)

The city's new sign was unveiled Friday night at a special ceremony. 

Twelve companies, groups and families each contributed $25,000 toward the $300,000 project, which included prominent home builders, hospitality companies and a steelmaker. It will cost the city about $1.50 per day to operate.

The sign was pitched as a Canada 150 project.

The city joins a growing number of cities in Canada and around the world who have installed signature signs proclaiming their name, seeing them as a combination community focus, tourism attraction and marketing symbol.

Toronto installed a similar set of letters at Nathan Phillips Square in 2015.  Other cities with them include Ottawa; Lisbon, Portugal and Amsterdam, Holland.

The sign was used as the backdrop for a city hall retirement today in what was its first semi-official role.

Laura Babcock, a local public relations professional who pushed for a Hamilton sign, said already Friday, she saw someone take wedding photos in front of the sign, and someone do interpretive dance around it.

Here are some more pictures from the event:

The Hamilton sign lighting drew a crowd of about 300 at city hall. (Samantha Craggs/CBC)
People pose with the new Hamilton sign at city hall on Friday. (Samantha Craggs/CBC)
Remy Frank, 6. (Samantha Craggs/CBC)
Iyanna Laws, 7. (Samantha Craggs/CBC)
Rachel McPhail, 8. (Samantha Craggs/CBC)

Here's a look at some other city signs from around the world.

A preview of the Hamilton letters as seen before it headed to city hall. (Andy Pitman)
Two women pose for a photo inside the "Ottawa" sign on York Street on Sept. 2, 2017. (Trevor Pritchard/CBC)